WEBINAR: Government Affairs Programs and Club Membership Growth

Government Affairs Programs and Club Membership Growth

New Date!Wednesday, April 8, 2015 | 2:00 p.m. – 3:00 p.m. ET

On Wednesday, April 8, 2015 at 2:00 p.m. ET, join the AAF and advertising club leaders from Florida, Cincinnati, Louisville and Omaha to discuss successful government affairs programs and how to utilize them for membership recruitment and retention.

Programs Have Included:

  • Advertising Day in the State Capitol
  • Targeted Events for CEO’s, General Managers and Agency Principals in Your Market
  • Advertising Basics for Political Candidates
  • In-Depth Examination of Key Issues.

This webinar is full. Please email webinars@aaf.org if you would like to be notified of future occurrences of this webinar.



Mary GratzerMary Gratzer

Executive Director, AAF-Louisville

Mary Gratzer is Executive Director of AAF-Louisville, a Division 1 club of the American Advertising Federation. Mary has been in association management for over 20 years, beginning her career as a membership coordinator for the Georgia Society of CPAs in Atlanta in the early 90s. Since then, she’s worked with a wide range of organizations including the Professional Photographers of America, Foodservice Consultants Society International, and Distinguished Restaurants of North America. In these roles, she’s developed membership benefits, written and designed newsletters, managed fundraising events for an educational foundation, and developed a chapter structure for a national organization. Although an avid Louisville Cardinal football fan, Mary holds a Bachelor’s Degree in advertising from Murray State University (KY), and is currently taking a course on writing a mystery novel at Bellarmine.

Jack_HebertJohn “Jack” Hebert

Founder & President, The Mallard Group, Inc.

Jack Hebert is celebrating his 20th anniversary as founder and president of The Mallard Group, Inc., a Clearwater agency specializing in providing advertising, consulting and public and governmental relations services to both political campaigns and professional organizations. Jack holds a degree in advertising from the University of Florida’s College of Journalism and Communications. A native of Chicago, he has called the Tampa Bay area home for over 35 years.

His firm’s work has won a wide variety of American Advertising Addy awards in both local and regional competitions held by the American Advertising Federation and twelve national Pollie awards, the top honor recognizing creativity and effectiveness in political advertising awarded by the American Association of Political Consultants. His work has spanned scores of campaigns at the local, state and national levels including the campaigns of Presidents Reagan and Bush (41).

A past president of the Tampa Bay Advertising Federation, he was named Tampa Bay Advertising Professional of the Year in 1996. In 2001 he was presented advertising’s highest honor by the Fourth District American Advertising Federation, the Jack Phillips Gold Medal, recognizing creative excellence and outstanding contributions to the advertising industry and his community. In 2004 the Tampa Bay Advertising Federation recognized him with their highest recognition, the AAF Silver Medal. He currently serves on the Board of Directors for Boley Centers for Behavioral Health Care, a non-profit community mental health and housing agency in St. Petersburg.

Jack and his wife Susanne, an executive with Macy’s-Florida, have two daughters; Allison, a clinical social worker at St. Joseph’s Hospital in Tampa and Lindsay, a program director with Johns Hopkins Healthcare in Baltimore. An avid food and wine enthusiast, in his spare moments you might find Jack toiling at yet another boot camp in the kitchens of Culinary Institute of America in Hyde Park, New York.

You can find jack at: The Mallard Group, Inc.; 2861 Executive Drive, Suite 100, Clearwater, Florida 33762, Phone: (727) 572-4665. E-mail: Jack@TheMallardGroup.com. On facebook: Jack Hebert n Twitter: @FlaDuckDude

Sheila o ConnerSheila O’Connor

Executive Director of Public Affairs, Metropolitan Community College (NE)

Sheila O’Connor is the Executive Director Public Affairs for Metropolitan Community College (NE), a 40,000-student community college serving the greater Omaha area. As the college’s chief communications executive, O’Connor develops internal and external communication plans for the college based upon strategic planning, and educates the public on the college’s programs, course offerings and resources. O’Connor has more than 25 years experience in public relations, marketing, community and economic development  and government relations. O’Connor is a graduate of the University of Nebraska Lincoln and is a member of several professional organizations including Council for Resource Development, University Economic Developers Association and American Advertising Federation.

Dan PhenicieDan Phenicie

Co-Founder & Executive Producer, Seven/Seventy-Nine

Dan Phenicie is co-founder and executive producer at Seven/Seventy-Nine, a full service video production company based in Cincinnati.  He spent several years working as a paid consultant on a number of ballot issue campaigns, GOTV efforts, and Cincinnati’s 2005 Mayoral election.  In fact, Dan’s first paid video production job involved creating TV spots for a mayoral campaign.  After leaving the world of politics, he went into the world of advertising by working as the Marketing Manager at Cincinnati’s Duke Energy Convention Center. All the while he and long time friend Drew Money were making short films on the side as a creative outlet – one of which was shown at the 2009 Washington DC Independent Film Festival. That same short film caught the attention of the Christian Moerlein Brewing Company who then hired them to create TV commercials to reintroduce several iconic beer brands to the market. This work attracted the attention of others so in January of 2010, Money and Phenicie left their respective jobs to pursue Seven/Seventy-Nine full time.  Since then, Seven/Seventy-Nine has worked with clients such as P&G, Evenflo, Trapper Keeper, Mead Five Star, Jergens, Curel, and Sears Optical, among many others.  Dan is also the current president of the Cincinnati chapter of the American Advertising Federation.


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