Watch Party Series

Reality TV: Entertaining…But No Laughing Matter

In the spring of 2015, the American Advertising Federation (AAF) and Zeta Phi Beta Sorority, Incorporated (Zeta), through its GET ENGAGED™ social action initiative, co-sponsored “Reality TV: Realistic, Stereotypical, Helpful or Harmful?,” a series of “Watch Parties” focused on the impact of media images. During the Watch Parties, participants examined the state of African-American images in media, their effects on public perception and policy, and the role that people of good will can play in driving change.

As a result, the AAF and Zeta have produced a white paper which explores:

  • Research theories that can be used to understand current media effects
  • Key discussion points from the Watch Party series 
  • Connections between the advertising industry and images displayed in ads and in programming, with a targeted focus on advertising ethics 
  • Suggestions from participants on tackling the problem of media misrepresentation