March 6, 2012
Guest Presenter: Peter Kosmala, CIPP
DAA | Digital Advertising Alliance
Are you familiar with the little blue symbol appearing in billions of online advertisements? It is the Your AdChoices advertising option icon.
Displaying the icon signifies participation in Your AdChoices the advertising industry’s self-regulatory program for online interest based advertising. This program enhances consumer confidence in online advertising by allowing them the ability to control whether they receive interest based advertising and from which companies. Increased confidence is not just good for consumers, it’s good for the industry and for advertisers.
The AAF hosted a webinar to explain how your organization can participate in Your AdChoices. No matter what kind of business you are – advertiser, agency, web-publisher or non-profit – if you have a presence on the web, we urge you to participate in this important program.