Innovative Ideas in Digital Advertising: Should Technology Dictate Creativity?

When it comes to advertising, digital is king. What used to be the extra point capping off a game winning touchdown drive is now the 80 yard bomb to the corner of the end zone. Digital isn’t simply a piece of your ad campaign — it IS your campaign. Thanks to new innovations in digital media (paired with an enormous availability of consumer insights), advertisers are reaching their target audience with lightning speed and pinpoint accuracy. Yes, Madison Ave seems to have found its renewable source of energy…in Silicon Valley.But as digital advertising grows, so too does a dependency upon technology to meet client advertising goals — a dependency which brings forth a new dilemma for agency creatives:To what extent should technology dictate creativity – or should it at all?

Thursday, September 6, 2012 | 1:00 PM – 2:00 PM EDT

Featuring:

Jason Dailey
Director of Bing Evangelism at Microsoft

Allison Kent-Smith

Director of Digital Development, Goodby Silverstein & Partners

Shane Santiago
President and Chief Creative Officer at SBS Studios.
 

PowerPoint: Should Technology Dictate Creativity?

 

This free webinar is brought to you by the American Advertising Federation’s Thought Leadership program.

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