Staff Picks: Favorite Ad Campaigns of 2015

From diversity-focused initiatives to just plain foodie-licious ads, the AAF staff has loved this year in advertising. We love what we do and the industry we serve, so we are thrilled to share with you some of our favorite ads of 2015 so far.

Hotels.com: Captain Obvious

Kai Jones

Kai Jones, Manager, Mosaic Center & Education Services, AAF

Kai Jones, a Manager in the Mosaic Center & Education Services here at the AAF, shares her thoughts on Hotels.com’s “Captain Obvious.”

“I love, love Hotels.com’s Captain Obvious. He’s a super simple character, and whoever came up with him is brilliant. Pointing out the obvious is always the first thing you try to do when explaining something and that’s literally all he does.”

 


United Healthcare: Amusing Injuries

Lauren Seppi

Lauren Seppi, Assistant Vice President – Events, AAF

Who says insurance companies have to be serious in every ad spot? Our Assistant Vice President of Events reminds us it’s ok to have a comical approach to selling insurance.

“Amazing spot by United Healthcare had me completely taken by surprise that such a funny ad was for a health insurance company. Had me dying laughing and still remembering that it was United Healthcare!”

 


Android: Friends Furever

Joanne Schecter

Joanne Schecter, EVP, Club Services, AAF

 Joanne Schecter, EVP of Club Services, picked a feel-good-industry favorite that reminds us what peaceful co-existence looks like.

“The choice of music goes perfectly with the video…fun, lighthearted and adorable. It makes me want to see the commercial over and over again. Also, any commercial that uses cute animals doing precious things is a winner in my book!!! The commercial made me happy and warm inside.”

 


Wells Fargo: Learning Sign Language

Assistant Manager, Mosaic Carer & Education Services, AAF

Assistant Manager, Mosaic Carer & Education Services, AAF

Morgan McDaniel, another one of our Mosaic Center & Education Services Managers, picked a fairly new and absolutely wonderful ad spot that highlights the beautiful side of diversity.

“My favorite commercial is called “Learning Sign Language” by Wells Fargo. As a member of the LGBT community myself, I was overwhelmed with amazement and happiness by this particular spot. Two women are squeezing sign language lessons between cooking dinner, riding the train and work. However, you aren’t really sure why they’re learning it until you see their first visit with their beautiful adopted daughter. And one of the first things they say is that they will be her “new mommies”. I literally get goosebumps every time I watch it. Bravo Wells Fargo, bravo.”

 


Old Spice | And So It Begins

Digital Marketing & Content Strategy, AAF

Digital Marketing & Content Strategy, AAF

“I have to say there is some stiff competition out there for my favorite ad spot. Between Coca-Cola’s multi-hit campaigns and Budweiser’s “Lost Puppy,” my heart strings have been pulled in all directions this year. The spot that takes the cake for me, though, is Isaiah Mustafa’s return to Old Spice commercials. These commercials never stop cracking me up. More importantly, from a Digital/Marketing perspective, understanding the origins of this campaign and seeing how it has come to be what it is just hits home. It’s great to see such a solid campaign that taps into its demographics and research with excellence.


Intermarche: Inglorious Fruits and Vegetables

Laetitia Brock, Manager, Mosaic Center & Education Services

Laetitia Brock, Manager, Mosaic Center & Education Services

We love campaigns that both humble and enlighten us in tactful ways. Laetitia Brock, Mosaic Center & Education Services, picked an ad spot that does just that.

“While people go hungry, 100 million metric tons food is wasted every year, and 40% of perfectly fresh, nutritious produce are thrown away because they’re not seen as aesthetically pleasing enough to be sold in stores. So to see if customers would be willing to buy imperfect produce, Marcel Worldwide created the “Fruits et Legumes Moches” campaign for Intermarché, a supermarket chain in France. The supermarket bought imperfect produce that is normally thrown out at a 30 percent discount from growers. They gave the fruits and vegetables their own aisle, prominent displays in select stores and distributed soups and juices made from the inglorious produce to show that their less-than-perfect appearance didn’t affect their taste or nutritional value.  Not only was the campaign extremely successful in raising awareness about food waste in France, but it generated a ton of press and social media buzz and, most importantly, spurred copycat campaign across the globe, including an initiative led by Jamie Olivier for Asda supermarkets in the UK and the no name® Naturally Imperfect line of fruits and vegetables in Canada.”


thinkThin: Runner 30

American Advertising Federation

Sara Yoskoski, Coordinator, Club Services

One of the AAF’s newest team members, Sara Yoskoski in Club Services, picks an ad spot that takes a new and comical approach to a health bar.

“It was the first commercial I had seen in a while that really made me laugh! I thought it was a very clever way of marketing a health product.”

 

 

YouTube Ads Leaderboard: August 2015

Presented By:

Think with Google

The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched).

1 DC SHOES: ROBBIE MADDISON’S “PIPE DREAM”

Brand: DC Shoes

2 CRISTIANO RONALDO IN DISGUISE – ROC

Brand: ROC by Monster

Creative Agency: Shareability

Media Agency: ROC by Monster

3 The Lexus Hoverboard: It’s here

Brand: Lexus International

Creative Agency: CHI & Partners

Media Agency: CHI & PartnersTeam One

4 The Dunk to End All Dunks

Brand: Jordan

Creative Agency: Wieden + Kennedy

Media Agency: Wieden + Kennedy

5 Quaker – “The Recital”

Brand: Quaker Canada

Creative Agency: Studio M

Media Agency: OMD

6 Old Spice | And So It Begins

Brand: Old Spice

Creative Agency: Wieden + Kennedy

Media Agency: Wieden + Kennedy

7 Gatorade Sweat It to Get It | Tip Ft. JJ Watt

Brand: Gatorade

Creative Agency: TBWA\Chiat\Day, VML

Media Agency: OMD, PR Agency: Fleishman Hillard

8 Gatorade Sweat It to Get It | High Knees Ft. Peyton and Eli Manning

Brand: Gatorade

Creative Agency: TBWA\Chiat\Day, VML

Media Agency: OMD, PR Agency: Fleishman Hillard

9 Dear Kitten: Regarding Friendship

Brand: Purina Friskies

Creative Agency: BuzzFeed

10 Rafael Nadal for Tommy Hilfiger: it all comes off

Brand: Tommy Hilfiger

Creative Agency: Laird + Partners

Media Agency: Vizeum

Moms Turn to Online Video: The Opportunity for Brands

Presented By

Think with Google

Whether they are researching the next family vacation or squeezing in a workout during nap time, today’s moms are turning to YouTube in their moments of need. Check out the video below to see how brands are answering those needs, sparking a discussion, or providing a little inspiration in return.

Today’s moms aren’t so different from their moms, or even their moms’ moms. They have many of the same parenting questions, and they experience similar joys—watching their children learn new things, for example. But the resources they use to manage the complexities of motherhood have changed. Moms still seek advice and a broad range of opinions, but they’re often turning to the web to do so.

To better understand the role of the internet in moms’ lives, we partnered with TNS to survey 1,500 women ages 18–54 who watch videos online and have kids under the age of 18. Results showed that 83% of those moms search for answers to their questions online.1 And of those, three in five moms use online video to answer those questions.1

When moms have those I-want-to-know, I-want-to-go, I-want-to-buy, I-want-to-do moments, they often turn to YouTube. So much so that moms say they visit YouTube more than any other site or app for online video.2 Whether to research the next family vacation, get in a quick workout during nap time, decide which tablet is the best option for the kids to share, offer homework help with the fractions lesson, or learn how to set up the new printer for her own small business, Mom turns to YouTube in her moments of need, no matter how big or small.

With Mother’s Day fast approaching, we want to celebrate moms and all they do. Check out the video below to see how Mom is turning to YouTube in her moments of need—and how brands are answering her needs, sparking a discussion, or providing a little inspiration in return.

View full article at ThinkWithGoogle.

AOL’s Digital Prophet, David Shing

The American Advertising Federation was honored to have several keyonote speakers at ADMERICA! 2014 who are innovative, insightful thought leaders in advertising. We were pleased to have David Shing join us in Boca Raton, Florida and are pleased to share a recap of his keynote with you. Watch Now >>

David Shing

David Shing is AOL’s digital prophet. Shing spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed and how we can get the most out of it. Shing has spent most of his adult life in the digital world working for both large and small creative companies. He served as AOL’s European head of media and marketing before taking on his current mantle. Engaging, witty, and refreshingly candid, Shing provides both historical perspective and current context as he lays out his vision of the brave, new world of marketing to come – one he believes will belong to those willing to embrace change and take risks now, and one that he dearly hopes will suck a great deal less. The opportunities are incredible. The rewards are real. And Shing’s here to show you the way. That, after all, is what prophets do.

Flashback to ADMERICA! 2014 Panel: Is Total Market Strategy Really Total?

Jeffrey Bowman, Steve Mendala, Luis Miguel Messianu, Juan Carlos Ortiz, and Joe Zubizarreta touch on the hot topic of Total Market Strategy. Hear what they had to say at this year’s ADMERICA!, the AAF’s national conference.

ADMERICA 2014

ADMERICA 2014 Panel: Is Total Market Strategy Really Total? from American Advertising Federation on Vimeo.

Jeffrey Bowman

Jeffrey L. Bowman
Sr. Partner, Managing Director, The Ogilvy Group
Founder & Chairman, The CCMCA

Steve Mendala

Steve Mandala
EVP, Advertising and Sales, Univision Communications Inc.

Luis Miguel Messianu

Luis Miguel Messianu
President and Chief Creative Officer, Alma DDB

Juan Carlos Ortiz

Juan Carlos Ortiz
President and CEO, DDB Latina

Joe Zubizarreta

Joe Zubizarreta
Chief Operating Officer, Zubi Advertising