Using Video To Enhance Social Media Share-ability
Wednesday, January 21, 2015
2:00 p.m. – 3:00 p.m. ET
Social video is a buzz topic, and the addition of video features and video-centric platforms in the social media mix has proven to be a powerful way to engage audiences and add dimension to marketing messages. But this new trend raises many questions for advertising professionals tasked with keeping up with best practices.
On Wednesday, January 21, 2015, the American Advertising Federation will host a webinar to discuses best practices of integrating video into social media, including how best to monetize, distribute and measure social video. In this webinar, hear from top social media experts about how brands are using social video to achieve marketing goals via demos, expertise and case studies.
Richard Kosinski, U.S. President of Unruly, the leading programmatic platform for social video advertising.
Jim Anderson, CEO of Social Media optimization and distribution platform SocialFlow.
Jim Anderson joined SocialFlow as its Chief Executive Officer in August 2013. He has a distinguished track record in technology, with a 20-plus year career spanning the development, productization, and sale of technology solutions in both B2B and B2C environments. He has spent the past six years on the cutting edge of social media, and over that time has been helping marketers effectively use technology to power their social media efforts.
Prior to SocialFlow, Jim was Chief Operating Officer of Vitrue, where he was instrumental in building the team, the products, and the customer relationships that ultimately led to the company’s acquisition by Oracle. After the acquisition, he spent a year leading the successful integration of the Vitrue products and technology into the Oracle portfolio.
Prior to Vitrue, Jim spent nearly a decade at EarthLink/MindSpring, the consumer Internet Service Provider who helped create consumer adoption of the Internet starting in the mid-1990s. He led the development and launch of MindSpring’s first high-speed DSL offering, a business that ultimately grew to more than a million subscribers.
Jim also spent nine years in consulting, advising a variety of Fortune 500 clients on technology and business issues. He has Bachelor’s and Master’s degrees in engineering from Georgia Tech.
Richard Kosinski is President of Unruly, the leading global platform for getting social video watched, tracked and shared. He is a seasoned senior media executive, having worked in the industry for more than 25 years in a variety of senior management positions at companies including Yahoo!, Quantcast, The Wall Street Journal/Dow Jones and Forbes. His experience ranges from launching new divisions at Yahoo! to creating customer-driven solutions to help marketers achieve their business objectives.
Acknowledged by The New York Times as a business leader, Richard is a digital advertising veteran and expert, and has been published and quoted in numerous publications including The Wall Street Journal, Fortune, and Ad Age, and has spoken at dozens of industry conferences.