Unleashing a Programmatic Approach to Advertising
New Date!Wednesday, April 15, 2015 | 2:00 p.m. – 3:00 p.m. ET
Programmatic — or automated approaches to delivering, managing and measuring everything from traditional TV and print media to digital display, native content, social media and mobile — is evolving from a pipe dream and a buzzword to reality. But as programmatic platforms proliferate, these new automated possibilities also require a human touch and new ways of managing some really novel technologies being used to deploy ads. Hear from some platforms that are on the front lines of programmatic.
Rich Wing is a sales leader and training professional with over 12 years of experience working within complex selling environments. Rich joined Quantcast in 2011 and helped build, train, and develop one of the first sales organizations in the real time bidding marketplace. Starting with 16 sales reps four years ago, he has lead the training and development of Quantcast’s global sales organization that now numbers nearly 200. The explosive growth of real time advertising, and Rich’s unique position on the front lines of that growth, has informed his unique perspective on both the challenges and opportunities that marketers encounter as they work to leverage this powerful technology. “Simple is the hardest thing to do,” Rich often highlights, and his daily work involves helping team members, clients, and the industry navigate the often noisy world of real time advertising to make informed decisions that produce high quality results.
Quantcast: Quantcast is a technology company based in SF that delivers real time advertising and audience measurement across web and mobile. Quantcast Senior Vice President, Product Management Jag Duggal will lead attendees through a session from the company’s Real Time Academy education program about the best ways to deploy and track RTM. Jag joined Quantcast in 2011 and is charged with strategic positioning, development and management of the company’s targeted display advertising and audience measurement solutions. Previously, he spent five years with Google in product management. Duggal holds his BS in Mechanical Engineering from Yale University and studied for a Masters in Public Administration at Harvard University’s Kennedy School of Government before joining Google.
Jason Burke, VP of Product, clypd
Jason Burke is VP of Product for clypd, a Somerville, MA startup building an ad tech platform to bring addressable and targeted buying to the television ecosystem connecting inventory owners with marketing demand through programmatic means. Prior to clypd, Jason spent six years building ad technology for online video at ScanScout and Tremor Video where he had responsibility for product management, technical strategy and operations efforts.
Jason is based in Boston and has degrees in Computer Science and Engineering Psychology from Tufts University.
Clypd: Clypd is the advertising technology platform based in Somerville, MA that is built exclusively for the television industry, empowering media owners with programmatic ad solutions. clypd’s Vice President of Product, Jason Burke will give an overview of best practices in using programmatic platforms to automate including workflow, in making data-enhanced decisions and inventory management and measurement. Prior to clypd, Jason spent six years building ad technology for online video at ScanScout and Tremor Video. Jason is based in Boston and has degrees in Computer Science and Engineering Psychology from Tufts University.