Truth, Lies & Advertising Technology

Tuesday, February 16, 2016 | 10:30 a.m. – 11:15 a.m.

Everyone is fighting for the best technology. Technology is starting to hit its tipping point. Let’s stop talking about it and more about what we’re going to do with it. What are the surprising truths when it comes to technology, its power and pitfalls. What are the myths that need to be put to rest. How can we move past “my tech can beat up your tech” and focus on what we can power and create with technology, rather than the technology itself.

Panelists

Gui Borchert, 72andSunny

Gui Borchert, Group Creative Director, 72andSunny

Tamy Harms, President, MRM//McCann Detroit.

Tamy Harms, President, MRM//McCann Detroit

Barret Roberts, Pandora

Barret Roberts, CPG Head of Industry, Pandora

Marla Skiko, Starcom MediaVest Group Multicultural

Marla Skiko. EVP/Director of Digital Innovation, SMG Multicultural

Shocase

Ron Young, Founder & CEO, Shocase

 Moderator

Rob McCutcheon, VML

Rob McCutcheon, Strategic Technology Lead, VML