Jeffrey Bowman, Steve Mendala, Luis Miguel Messianu, Juan Carlos Ortiz, and Joe Zubizarreta touch on the hot topic of Total Market Strategy. Hear what they had to say at this year’s ADMERICA!, the AAF’s national conference.
Jeffrey L. Bowman
Sr. Partner, Managing Director, The Ogilvy Group
Founder & Chairman, The CCMCA
EVP, Advertising and Sales, Univision Communications Inc.
Luis Miguel Messianu
President and Chief Creative Officer, Alma DDB
Juan Carlos Ortiz
President and CEO, DDB Latina
Chief Operating Officer, Zubi Advertising