How AAF’s Student Conference Evolved Over the Past 11 Years

Student Conference on Advertising

Let’s take a look back at the AAF Student Conference. In partnership with Postal Vault (a former NSAC sponsor) and McDonald’s, the very first conference kicked off at Hamburger University in Oakbrook, Il on October 31-November 1, 2004. Postal Vault and McDonald’s teamed up to discuss advertising from a client perspective and there were other sessions on mentorship, media and diversity. Other sessions covered topics relevant to college chapters and NSAC teams, like Innovative Chapter Projects, Creating a Successful Plans Book: Creative and Research, and What Are They Doing Now: Former AAF College Chapter members.

Knowing that not every college chapter member participates in the NSAC, the student conference became its own program in 2012. Its goals are still the same though: providing college chapter members with the tools they need to successfully transition from the classroom to the professional advertising world. In a few weeks, college chapter members from across the country will gather in Washington, DC for the newly branded Insight+Interaction: AAF’s Student Conference on Advertising. With sessions on programmatic, account management and translating data into brand strategy, to name a few, participants will learn from inspiring speakers and advertising leaders. They’ll increase their knowledge of the industry with visits to local agencies – something that previous conferences did not offer. And they’ll also connect with recruiters from top organizations and agencies like Razorfish, IPG Mediabrands, RPA, Team Detroit and Wieden+Kennedy. Of course, the conference won’t completely ignore the National Student Advertising Competition as research partners like Nielsen or AdMall for Agencies will offer their takes on current market research trends!

You can learn more about this year’s Student Conference, which will be held in Washington, DC on October 22-23, at http://membership.aaf.org/SCA. Student registrations will be accepted until October 2, 2015. Or if you are an agency or company interested in recruiting at Insight+Interaction, email us today!