The Next Big Ad Innovation: Stop Stealing My Time

by Lizzie Widhelm, Senior Vice President, Ad Product Sales & Strategy, Pandora

I think about time, all of the time. With a busy career, spouse and three young sons, I often feel like I have very little of it. So little, in fact, that I’m relentless about choosing who and what gets my attention.

Do I sound like anyone you know? The quest for time and attention is a hot topic in our households as well as every marketing meeting. Now more than ever, consumers are taking control of their time, so capturing it has become exceedingly difficult for brands. They want attention but it’s not surrendered easily. Continue Reading →

If Pandora Can’t Monetize Mobile, Can Anyone?

Massive Mobile Usages Comes With Big Costs

Link: http://adage.com/article/special-report-ces/pandora-monetize-mobile/239096/

 

Synopsis: Today, many digital-media companies such as Facebook, Apple, Google, and Microsoft claim to be mobile-media companies. As a way to target the growing mobile community, these companies are still trying to find ways of creating streams of revenue from mobile-ads. The music-streaming giant, Pandora, is currently facing the many challenges most of these companies are enduring. Currently, mobile-media companies are teaming up with the Mobile Marketing Association to achieve some industry-wide standards and practices for mobile advertising. As the amount of consumption is growing exponentially with users, mobile-media companies are striving to come to an agreement with publishers and the mobile community, in order to create new research allowing better advertising and new business opportunities.