If Pandora Can’t Monetize Mobile, Can Anyone?

Massive Mobile Usages Comes With Big Costs

Link: http://adage.com/article/special-report-ces/pandora-monetize-mobile/239096/

 

Synopsis: Today, many digital-media companies such as Facebook, Apple, Google, and Microsoft claim to be mobile-media companies. As a way to target the growing mobile community, these companies are still trying to find ways of creating streams of revenue from mobile-ads. The music-streaming giant, Pandora, is currently facing the many challenges most of these companies are enduring. Currently, mobile-media companies are teaming up with the Mobile Marketing Association to achieve some industry-wide standards and practices for mobile advertising. As the amount of consumption is growing exponentially with users, mobile-media companies are striving to come to an agreement with publishers and the mobile community, in order to create new research allowing better advertising and new business opportunities.