What If We Used Images to Eliminate Fear?

In the movie Invictus, a film about Nelson Mandela, one of the bravest men of the 20th century, and South Africa’s Rugby, team there is a line from a poem, which states, “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” It’s a quote that, since, has been displayed across inspirational posters, vocalized in motivational talks, and paraphrased everywhere from classrooms to television screens. With such widespread use and even wider recognition, I was surprised when I found out just how fearful young people are of something I didn’t think of too often in my late teens and early twenties: failure.

Now, please do not mistake me. Of course I feared failing an exam, or not getting called back for an interview for a job I applied to, but this was not a paralyzing, defining fear – it manifested itself for at most a week or two at a time, and then, with an A+ or a C-, a job offer or another application, I moved on with my spirit and confidence in my worth as a person in tact. I cannot speak on what my peers were feeling in the 1970′s and ’80′s when I was newly in the job market, but lately, through articles and observation, I’ve found reason to believe that fear is powerfully affecting young people – sometimes, even to the point of paralysis.

Recently, I came across an article in the Huffington Post which stated that fear is why people stay in jobs that make them unhappy. That same week, a college professor told me that in an informal poll of students in her three classes, all but one stated that “some type of failure or disappointment of a loved one” was their greatest fear. Not long after, I found in The Internet Journal of Criminology the proposal that media influences the level of fear in its audience.

After these three random and seemingly disconnected encounters with fear, its impacts, and its abundance, I began to wonder if there is something the advertising industry can do to lessen or possibly eliminate fear within its workplace, thus resulting in an even more creative environment for developing and disseminating images?

Could an industry of fearless brand managers, strategists, creatives, and media, digital and promotional specialists result in the utilization of images that advocate taking chances, accepting differences, and ultimately developing even more distinctive and effective brand personalities?

Could disseminating more images that reflect the myriad of body types, family structures, and professions – and the happiness and life satisfaction that accompanies this variance – like the images in the Lane Bryant, Honey Maid, and Nestlé’s Kit-Kat commercials lead to greater self esteem, inclusion, and innovation? I have a sneaking suspicion that, at the very least, this would be a start to achieving those ends.

Since the MLB playoffs will be upon us shortly, I challenge all of us, young, old, and anywhere in between, to take heed to one of Babe Ruth’s most famous quotes: “Never let the fear of striking out get in your way.” Furthermore, maybe a few fearless industry innovators could take a swing…it might just lead to more home runs than we’ve ever imagined.

About the Authors

Aryn A. Frazier

Aryn Frazier

Aryn A. Frazier currently serves as the Social Media intern for the AAF’s Mosaic Center. She is a third-year student at the University of Virginia, focusing on Politics and African American and African Studies. She has passion for social justice and equity in criminal justice, education, and media.

Constance Cannon Frazier


Constance Cannon Frazier joined the American Advertising Federation (AAF) in January of 2004 as the senior vice president, AAF Mosaic Center and AAF education services. She was promoted to executive vice president after one year of service to the organization. In October of 2007, Frazier became the AAF’s executive vice president of corporate programs and marketing and as of August of 2010, Frazier is AAF’s chief operating officer. Read More…

What to Expect During Our Advertising Week Panel: Images, Ethics and Power

Images, Ethics, PowerOur advertising week panel of advertising, media and academic professionals are coming together to discuss the necessity of TV Networks, producers, advertisers and professionals to portray multicultural groups fairly. We will document with specific illustrations of how multicultural groups, including youth, are being portrayed with overwhelmingly negative stereotypes, especially in Reality TV, and our professional beliefs that these unfair depictions lead to violent encounters in society, as well as discouraging multicultural youth from striving to grow through education and hard work.

Our industry and its professionals have an obligation to encourage and achieve the fair portrayal of diverse groups. While these unfair depictions do not violate laws, ethics should rise above the law. Following the ethical definition of “Doing the Right Thing”, our programming should reflect the values of America: equality and inclusiveness of our citizens, and fairness and objectivity in their treatment.

From a positive perspective, our panel will also document what is and can be done to encourage a fairer depiction of multicultural groups. The “business case” for ethics will be demonstrated on how action taken by caring groups will bring about change.

The group will also discuss resources available that will influence producers, script writers, actors and sponsors to do the right thing when facing this ethical dilemma. Tools include making the case for the negative impact of stereotyping that can be conveyed on Facebook and Twitter. Also, focus on advertisers by encouraging them to sponsor shows that give more balance with positive images and then to support those companies that do so. Key findings from the Center for Social Inclusion (CSI) will also be presented on how to effectively communicate about diversity and inclusion through media.

Images, Ethics and Power: The Portrayal of Diverse Communities on Television and in the Media

Wednesday, September 30, 2015 2:30 p.m.
New York Times Building

Presented By:

ShocaseAmerican Advertising Federation

About the Author

Wally Snyder

Wally Snyder, Institute for
Advertising Ethics, AAF

Wally Snyder has devoted his entire professional career to working on advertising development, regulation and ethics. He served as a trial lawyer and as Assistant Director for Advertising Practices at the Federal Trade Commission before joining the American Advertising Federation where he served as president and CEO, from 1992–2008. Currently, he serves as Executive Director for the Institute for Advertising Ethics. Wally was inducted into the Advertising Hall of Fame® in 2009.

Advertising Week Panel: Images, Ethics & Power


Images, Ethics & Power

The Portrayal of Diverse Communities on Television and in the Media

September 30, 2015 at 2:30 pm

New York Times
620 8th Ave
New York, NY 10018

Recent news stories and television programming have raised questions about the representation of people of color in the media. To help answer those questions, the American Advertising Federation and Shocase, Inc. have gathered a panel of ad professionals, academics, policy influencers and media executives to examine the effects of media content on society, specifically the perceptions created in the minds of younger audiences. More importantly, we will discover how to collectively generate the necessary structural changes to institute realistic imagery of multicultural communities. The action starts here.

Sign up to attend.


Dr. Jannette Dates

Dr. Jannette Dates,
Howard University

Esther Franklin

Esther Franklin, Starcom MediaVest Group

Jessica Kang,

Jessica Kang, Center for
Social Inclusion

Christena J. Pyle,

Christena J. Pyle, Omnicom Group; ADCOLOR

Wally Snyder

Wally Snyder, Institute for
Advertising Ethics

Advertising, the Social Element and the Perception of School

Earlier this month I read a Facebook post from a former student of mine from teaching days gone by.  She had encountered a young woman and soon-to-be freshman at her alma mater. She enthusiastically shared advice with the promising young student-scholar about making friends, hair salons, homecoming, and branching out of her comfort zone. I acknowledged her insights, but reminded her that she had forgotten one area: academics.  She responded that the academics were a “given.” Although one would hope that learning and studying are truly “givens,” I really wonder if that is actually the case.  As I look at images that are used to promote Back to School (BTS) shopping, which is one of the most profitable times of the year for retailers, I am not so sure that students fully appreciate their academic responsibilities and opportunities.

So in former professor mode, I did a quick Google analysis of several 2015 back to school commercials and images to confirm my suspicion.  I discovered that nearly all of the BTS advertisements utilized images of children and teens engaged in activities that would be considered “social,” ranging from choosing seats in the cafeteria to spontaneously breaking out into dance routines. Only two out of the dozens of still images observed were of students engaged in active learning experiences.

Could it be that images associated with back to school actually accurately reflect children’s perception of school  – the social element – or are the images shaping children’s perception of school?

According to April 2014 Gradnation Report, most Big Cities had graduation rates of 60% and some in the 50th percentile, while the national high school graduation rate is at an all-time high of 80%.[1] In addition, U.S. students demonstrated higher mathematical literacy than students in only 5 out of 34 Organisation for Economic Co-operation and Development (OECD) countries.[2] The disparities in these statistics combined with the patterns of promoting the social over the academic in BTS advertising raises a few questions in my mind:  Do students today primarily  see school as a conduit for social interaction or as a vehicle that is essential to their education? Is there a correlation between back to school images and the importance of learning in the minds of inner city youth? To what extent could industries that control those images use their persuasive power to simultaneously better promote back to school products and the importance of learning?

The fact is, whether kids think going back to school is all about sitting next to the right person on the bus, or acing their science test, they will be going back to school, and they’ll probably want new clothes and school supplies if it is in their parents’ budget. In addition to sparking an interest in selective products, we as advertisers enjoy an opportunity to inspire students to focus on and value learning. Whether BTS ads show students in skinny jeans, leather jackets, or tennis shoes depends entirely on what our clients are selling. The visuals and narratives surrounding this genre of marketing and educational messages are totally up to advertising and marketing professionals…do we choose to emphasize break dancing in the hallways, or breaking the curve on a test?

About the Authors

Aryn A. Frazier

Aryn Frazier

Aryn A. Frazier currently serves as the Social Media intern for the AAF’s Mosaic Center. She is a third-year student at the University of Virginia, focusing on Politics and African American and African Studies. She has passion for social justice and equity in criminal justice, education, and media.




Constance Cannon Frazier


Constance Cannon Frazier joined the American Advertising Federation (AAF) in January of 2004 as the senior vice president, AAF Mosaic Center and AAF education services. She was promoted to executive vice president after one year of service to the organization. In October of 2007, Frazier became the AAF’s executive vice president of corporate programs and marketing and as of August of 2010, Frazier is AAF’s chief operating officer. Read More…

AAFTL Part 1: Intelligence Panel Report

By Jillian E. Sorgini
Corporate Communications Associate

On Thursday, April 26, I attended the American Advertising Federation’s (AAF) latest Thought Leadership installment — Boomer’s Perspective on Multicultural Brand Messaging and Media Content.

I was sent to the panel so I could Live Tweet and blog, but initially I wondered if I would even understand any of it. How does the Boomer’s perspective pertain to me and why should I (or anyone for that matter) care about it? A typical Millennial reaction I suppose, but I knew next to nothing about Boomers. From the few articles I had read, it seemed that Boomers were slow to embrace technology and generally stubborn in their ways.

I confess I didn’t take the time to look up the actual definition of a Boomer until after the panel. A Boomer, I learned, is someone born between 1946-1965.

Armed with the real definition, I realized I knew more about Boomers than I once thought. I spent my life surrounded by them. My parents and all of my friends’ parents are Boomers. Essentially, I was attending a panel on my parent’s perspective — something I could easily relate to as my parents are always quick to share their opinions, whether welcome or not.

Moderated by Lorrain Cortés-Vásquez of the AARP, the Intelligence session was simulcast from Washington, D.C. and featured the following panelists: Stephen Hahn-Griffiths, chief strategy officer at Leo Burnett; Marta Insua, VP, strategic insights at Alma DDB; Jim Lucas, EVP, global retails insight and strategy at Draftfcb; Sharon Panelo, brand strategist of digital and social at McCann Erickson; Emilio Pardo, chief brand officer at AARP; Chuck Schroeder, partner and copywriter at Senior Creative People. Each of the panelists possessed a deep knowledge of Boomers and the ways to market to them, but not all of them were Boomers.

The panel wasted no time getting things starting and began by examining the attitudes that Boomers have of themselves. Youth was a dominant theme. As the panelists debated the definition for Boomers, one panelist chimed in saying “If you’re younger than Mick Jagger, you’re young.”

It seemed that this was something that everyone could agree upon. Curiously, I looked up Mick Jagger’s birthday. He was born in 1943, missing the Boomer group by three years, which makes him a fascinating barometer of youth.

With a grasp on youth, the panel went on to discuss social media. Sharon Panelo, brand strategist of digital and social at McCann Erickson, accurately summed it up when she said, “We know that younger generations are driving social media, but Boomers aren’t far behind.”

For Boomers, a lot of the hesitation to embrace social media stems from the fact that they are slow to trust. Boomers are incredibly concerned with privacy, particularly with social media. There is a distinct generational difference between the Boomers and the Millennials regarding what to keep private. Rather than putting it all out there, the Boomers are much more thoughtful in their social interactions.

Though they do keep their guard up, Boomers should not be excluded from the social media world. In the end, it’s all about the value exchange. If the Boomers deem something worthy, they are quick to get on board. “As Boomers start to understand, they will take on social media,” Jim Lucas, EVP, global retail insight and strategy of Draftfcb said. “That’s where the opportunity is for a two-way conversation.”

Everything came full circle as the panel wrapped up. From social media and two-way conversations, the discussion jumped to the importance of storytelling, our most basic way of sharing information. As Chuck Schroeder, partner and copywriter at Senior Creative People, put it, “We need focus on the value of storytelling. It’s how we share information and how we evolve. We need to re-appreciate the value of the story.”

Welcome to the new AAFTL.com

Thank you for visiting the new and improved AAFTL.com! We are so happy to be back for yet another installment the Thought Leadership Forum.  This two-part, nationally simulcast discussion will take place on Thursday, April 26, 2012 and will focus on Boomer’s Perspectives on Multicultural Brand Messaging and Media Content. The goal is to provide direction for the development of brand messaging that speaks to Boomers and effective ad placement within media content.

If you have not done so already, please consider joining the the audience or becoming a guest panelist.  Spots will be filling up quickly so be sure to head over to the participation page and submit your form today!

In the coming weeks we will be updating the website with information regarding our partnering companies, additional host-site locations, site moderators, intelligence panelists, guest bloggers, and more! In the meantime you can stay tuned in to the AAFTL blog, as we will be posting relevant information and articles which you may feel free to comment on or share to your own websites or blogs.

Thanks again for visiting!

-AAF Thought Leadership Team




Advertising Asks Millennials: Does Diversity Matter?

Advertising Asks Millennials: Does Diversity Matter?

The American Advertising Federation and General Mills sponsored a thought leadership program entitled “A Millennial Perspective on Diversity & Inclusion”.  The 11/9/11 event, which took place simultaneously in Minneapolis, Chicago, LA, and Washington DC, and New York, consisted of three panels: strategic marketing experts, college students and ad industry mavens. Led by General Mills Director of Multicultural Marketing Rudy Rodriguez, the 1st panel included McCann NY’s Executive Strategic Partner Harjot Singh who leads the planning practice for the General Mills account, Marcus Jimenez head of Huemanitas, Jason Crain an Account Manager at Google, Zandile Blay a Harvard University Fellow and former online editor at Essence.com, and Pushpa Gopalan the Strategic Planning Director of Leo Burnett USA.  As Harjot Singh brilliantly explained to more than 100 people at the host site in Minneapolis, “(As marketers) we have to be more authentic.  We can’t just put messages out there.  We have to start a conversation.” He urged those assembled to take a critical look at words like “target audience” and “receive messages” that we use in our daily business. Brand marketers need to see millennials as a community that their brand must be invited to be a part of.  In a discussion about the kind of on-line community millennials live in, Marcus Jimenez compared it to his own life where he never loses touch with his Dominican culture, speaking Spanish at home, listening to salsa music in his car, yet in his business life he works on global brands that market to a wide audience of consumers.  He referred to this concept as “existing in two worlds”. But fashion editor and Harvard Fellow Zandile Blay said that thanks to social network sites she has discovered that these two worlds are closer than we think. “I know this is true because my fashion editor friends and my home-girl from high school who got pregnant at 16 hit the “Like” button (on Facebook) for the same things.”

For millennials diversity is the norm but that does not mean they live in a homogeneous world.  Culture is very important.  Social media facilitates living in two worlds allowing Hispanics, Asians and other ethnicities to talk amongst themselves in a way they won’t or can’t in their multicultural lives. Google’s Jason Crain put a finer point on the reason African Americans for example may tune into BET. “It’s not just because they have people who look like me.  It’s because they share my values and I enjoy the content.” Referring to some marketer’s use of a variety of people in their advertising, L’Oreal received high marks from the panel for their use of Beyonce but not all brands get this right. “Rainbow” casting is a dated concept that lacks authenticity.  As consumers, we want to be proud of the brands we buy and this is especially true of millennials who are motivated more by cause than cost.

The panel, made up of advertising agency and media pros who interact with client brand managers and marketing directors every day described the frustration of living in their own two worlds.  These experts say that a disconnect exists between the clients they present to and the audience they are creating messages for. Citing statistics like 1 in 7 marriages in the US is interracial and by 2019 the majority of HS students will be non-white, the panelists decried the difficulty in getting clients to sign off on bold ideas when they don’t see how different the world is today. Their final words can best be summed up by this quote from Harjot Singh, “Education is key.  The more we test new things and pilot new things in the market, the better. We have to be willing to do things that have never been done before.”

The 2nd panel, which took place simultaneously in Minneapolis, Chicago, LA, and Washington DC, and New York, featured students from AAF college chapters.  Participants who took part in the NY panel included students from Pace, Temple, Elon, CCNY, and S.I. Newhouse/Syracuse.  The students were smart, articulate and amazingly at ease as they were interviewed by moderator Adrianne Smith, the managing partner of AdHere Network, before of an audience of more than 80 ad folks.  Their message was heard loud and clear – Don’t talk to us, talk with us and care about the causes we care about.  The 8 panelists agreed that companies like Tom’s Shoes gets it where others do not.  Millennials pay attention to the causes companies support.   Interestingly, they felt that the term “multicultural” did not apply to their lives.  Although the students consistently described a diverse spectrum of friends and classmates, perhaps the word “diversity” seems dated to this generation.

During the 3rd panel, which included McCann Worldgroup Global Chief Creativity Catalyst Nicole Cramer, McCann Worlgroup’s Social Strategy Lead Daniel Maree, Tangerine/Watson Founder Carol Watson, Digital Filmmaker Mesh Flinders and Strategist Carl Desir, the reaction to the two preceding panels was unanimous – Millennials are different from previous generational cohorts but they are not in conflict with their elders as previous generations have been.  In talking through what are commonly cited as frustrations with this generation, the expert panel pointed out that because millennials are connected to media and available 24 hours a day, they want employers to understand and appreciate their desire for free time to pursue personal projects and causes.  The panelists frequently lapsed into giving the students hard-won advice but they also shared some great advice for marketers.  Echoing the 1st session, their recommendations focused on making the work more entertaining, exploring content driven messages rather than sales pitches and keeping it real.

Written by Sallie Mars

This post also appears on the McCann Worldgroup Diversity Blog at http://dlintel.wordpress.com/

You can follow McCann Worldgroup on Twitter @mccann_wg

Industry Thought Leaders Share Insights – Howard University

Final Thoughts…

“Always be willing to learn and research things…It never stop, you must always be open.”

“Take the initiative to learn new things…Always ask questions even if people may think it is a “dumb” one.”

“Stay driven and don’t ever settle.”

“It is a strange business that is always changing…No longer will people have jobs for 20 to 25 years…Your experiences are where the ideas are going to come from.”


How can brands and Millennials connect when products are being sold?

“Taking the millennials to ourjobs could give us  a new perspective to what we are doing.”

“The two must work together.”


What type of education or training needs to be required of marketers to connect with Millennials?

“You have to be personable…Being out there and looking around to see what is going on around the world…Taking risk could provide dialogue and learning.”

“Open-mindedness…We are surrounded by so many people and so many perspectives these days.”


How vital are Millennials to a you job?

“Very…I have to listen to them to know what they want.”

“They keep me on my toes and know where the shifts/changes are coming in the industry.”

“Everything is centered around them…What they are listening to and what they are doing plays a crucial role.”


What specific training is needed to be effective with Millennials?

“Staying fresh and staying at the front of what is going on.”

“Going to conferences and seeing how it can be used in your work is key…It all starts with the drive within yourself.”


What type of hiring practice should be adopted for Millennials?

“Skyping, conference calls amd working from home are all factors in today’s hiring process.”

“Spending the day at high schools and middle schools.”


How is the communication between the “Dad” and “Daughter (Millennials)” adopted in the workplace?

Daughter – “Collaboration will play a role in a success.”

Dad – “Taking a step back…It is a process one has to learn but once you do then your success will soar.”

Daughter – “Knowing that my insights are being heard but also having that “Dad” to look up to is so crucial.”

Millennial Perspectives in LA: Diversity and MultiCulturalism

“Innovation comes from a place where ideas from different fields and cultures meet and collide, igniting an explosion of extraordinary new discoveries.  To get there, you need two things: passion and diversity.”    Frans Johansson/The Medici Effect

Today, an incredible panel convened at General Mills to speak about Millennial perspectives on diversity & multiculturalism.  Panelists included:

  • Zandile Bay, Harvard University Fellow @zandile
  • Jason Crain, Account Manager at Google
  • Pushpa Gopalan, SVP at Leo Burnett
  • Marcus Jimenez, Partner/Principle at Huemanitas
  • Harjot Singh, Executive Strategic Partner at McCann NY

Main topics included:

  1. Millennials don’t want to be seen as a target audience but as a community
  2. Diversity for millennials is deeper than skincolor/ethnicity/identity. Its a fluid blend of many ideologies
  3. Gen Y doesn’t tune into BET, Univision etc because the people look like them. They tune in because they can relate to the messaging.
  4. Brands need to speak to Millennials with a personalized human voice rather than with a generic marketing communication.


Panelists at the LA panel

Here in LA, the Millenials had their chance to share their thoughts on diversity as moderated by Bryan Master, Digital Account Director at Initiative.  Panelists included:

  • Avriel Epps: UCLA Majoring in Communication Studies
  • Shauna Holland: UCLA Extension in Copywriting
  • Kevin Lockett: University of Arizona in Marketing
  • Garrett Mccoll: California State University in Psychology
  • Diana Cui: Ithaca College in integrated Marketing Communications


In this local discussion, main topics centered on:

What does a post racial America look like?

Two conversations were uncovered within the group.  On the one side, there was a desire to eliminate stereotypes and to look at each other without these preconceived notions.  On the other side of the coin, there was a desire to ‘celebrating our individualities’ giving us our cultural distinctions rather than homogenizing our nation.

How does social media deal with diversity?

Certain types of social media could perpetuate stereotypes (e.g. Twitter’s ‘after-dark’ conversations) but overall social media has the ability to powerfully connect us.

Favorite Brands?

Apple, Anthropologie, NFL, Nike, Lady Gaga , Sprint, & Toyota  As a fan of these brands, these students would wholeheartedly advocate for them on social networks and with their friends.

What does a brand have to do to win your loyality?

These students want a story, content which connects them to the fabric of the brand.  They also want some honesty from the brand’s voice and to be involved in a way which feels organic.





Millennials Response to “Intelligence” – Howard University


“Always posed with the question, why did you got to an HBCU? It is more than just race, it is about the lifestyles of these students that I relate to.”


“People want to be involved with a cause or an organization that connects them with a group they want to share their value.”


“What other media or advertisements relate to me…It plays a major role in all of our

Are we in post-racial America since President Obama’s election?

The majority of the panelists disagree.

“We need to have honest conversations to have people talk about their views and issues. It should not simply be ignored.”

“The election of President Obama means we are moving forward and including these races in all decisions moving forward.”

“The perception of race has simply changed since the Boomers and integration plays a major role.”

“What we believe in plays a significant role with integration. It will lead to the world chaning in the world.”

Is social media breaking boundaries?

“Allows you to add family-related/cultural influences with the rest of your friends that may not be the same ethnicity as yourself.”

Do you consider your immediate environment diverse?

“Howard University brings so many people from different cities, states and countries…the dialects, culture, and food all differs.”

“I feel like we are all not that much different besides the physical difference. The family dynamic is very similar still.”

Are there similarities despite different backgrounds at you school?

“Everyone want to be undetstood…They want to share things and be liked.”

“Everyone wants to be successful…Having a good career, a family and reliable friends are a common core for all of us.”

Does social media help relationships grow offline?

“Not often…I rather take my real-world relationships online to keep the conversation fresh.”

“We want to connet with someone intially offline…You want to know those people you are sharing things through social media.”

“If you have a specified interests you can find others that might have similar ones…The relationship could be stronger online than offline.”

How do you spend your free time?

“We multitask…On the computer, watching this new show, on Twitter following the show, texting friends, doing homework, on Facebook.”

“The concept of free time doesn’t really exist amongst us…You never know when you could make a contact that could lead to success.”

“Even when I am writing a paper, I have my Facebook up chatting with friends to continue to build on relationships.”

Who are your role models?

“Myself…I know what I am trying to accomplish and what I need to do…You have to live up to yourself.”

“A number of my peers….They have qualities that I don’t have and they can give me advice on the process of entering the workforce.”

Does ethnicity play a role when selecting your media?

“It plays a role but if it is interesting and relates to my values them I am going to consume it.”

“I am more on the content side rather than the ethnicity factor because my values encompass everything I do.”

Some argue that social media and reality TV have tainted the view of a celebrity, do you agree?

“We allow them to become one because we follow them in all that they do and “celebrate” their misfortunes and accomplishments.”

“It has impacted more than we know and people need to start demanding for better shows.”

“There are shows out there that are beneficial but the majority of them are watered down and we are fed up because we know our lives are not like this.”

“If it was not for social media people would not be able to look beyond wha tis happening on the screen. Social media allows them to show their authentic side.”

What is your favorite brand and why?

“Apple…It is the shere intelligence of it and is always the cutting edge.”

“Apple…It is the whole idea of having a community rather than a computer.”

“Google…Innovative brands make my life so much easier.”

“Crayola…Inspire imagination.”

“Air Jordans…I will spend my hard earned money on them until I have kids.”

“Disney…Growing up in Californnia you have to go there from ages 4 to 7…Something that is nostalgic.”

“Dove…The smell always reminds me of my mom and gives me a feeling of freshness.”

What medium depicts humor the best way in your life?

“Television…Superbowl Ads…They are 30-second ads that they spend millions of dollars on to convince you to invest in their product.”

What does a brand have to do to win your loyalty?

“It as to be able to engage me in some way…That call-to-action is most effective.”

“I can love the idea of your brand but if your product or service sucks then I am not going to buy it.”

“Content and reputation plays a vital role.”

What will make you go online and share a brand with your friends?

“If the experience stand out to me, then I am going to advocate for the brand.”