YouTube Ads Leaderboard: August 2015

Presented By:

Think with Google

The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched).

1 DC SHOES: ROBBIE MADDISON’S “PIPE DREAM”

Brand: DC Shoes

2 CRISTIANO RONALDO IN DISGUISE – ROC

Brand: ROC by Monster

Creative Agency: Shareability

Media Agency: ROC by Monster

3 The Lexus Hoverboard: It’s here

Brand: Lexus International

Creative Agency: CHI & Partners

Media Agency: CHI & PartnersTeam One

4 The Dunk to End All Dunks

Brand: Jordan

Creative Agency: Wieden + Kennedy

Media Agency: Wieden + Kennedy

5 Quaker – “The Recital”

Brand: Quaker Canada

Creative Agency: Studio M

Media Agency: OMD

6 Old Spice | And So It Begins

Brand: Old Spice

Creative Agency: Wieden + Kennedy

Media Agency: Wieden + Kennedy

7 Gatorade Sweat It to Get It | Tip Ft. JJ Watt

Brand: Gatorade

Creative Agency: TBWA\Chiat\Day, VML

Media Agency: OMD, PR Agency: Fleishman Hillard

8 Gatorade Sweat It to Get It | High Knees Ft. Peyton and Eli Manning

Brand: Gatorade

Creative Agency: TBWA\Chiat\Day, VML

Media Agency: OMD, PR Agency: Fleishman Hillard

9 Dear Kitten: Regarding Friendship

Brand: Purina Friskies

Creative Agency: BuzzFeed

10 Rafael Nadal for Tommy Hilfiger: it all comes off

Brand: Tommy Hilfiger

Creative Agency: Laird + Partners

Media Agency: Vizeum

A Look at New and Emerging Ad Formats

Presented by:
buzzfeedtl

By Andy Wiedlin, Chief Revenue Officer, BuzzFeed

Today, as we consider new formats for digital advertising, I’m reminded of the famous Einstein quote on the definition of insanity: “Doing the same thing over and over again and expecting different results”.

From the origin of the consumer Internet, banners have been the primary advertising vehicle. They’ve been ignored, maligned and largely ineffective. In a mobile/broadband world, we have virtually unlimited supply and decreasing demand. This is an economic prescription for disaster.

An Einstein companion quote is “We cannot solve our problems with the same thinking we used when we created them”. Social, mobile and video make the world of banners obsolete and dead.
Yet some advertisers and publishers insist on doing the same thing and expect better results. The newest savior is “Big Data”: if we just use more data we’ll get this broken down jalopy to run.

Many advertisers and publishers continue to support the Banner Industrial Complex because of inertia and apathy. “It’s easy”, “there is a marketplace” and “it is standard”. We’ve known for years that the emperor has no clothes, yet we continue to invest in a broken system. It’s as if advertisers and publishers joined hands at the top of the John Hancock building, jumped over the side and, as they plummet toward the inescapable end, they murmur to each other “ok so far…ok so far…”. Continue Reading →