Flashback to ADMERICA! 2014 Panel: Is Total Market Strategy Really Total?

Jeffrey Bowman, Steve Mendala, Luis Miguel Messianu, Juan Carlos Ortiz, and Joe Zubizarreta touch on the hot topic of Total Market Strategy. Hear what they had to say at this year’s ADMERICA!, the AAF’s national conference.

ADMERICA 2014

ADMERICA 2014 Panel: Is Total Market Strategy Really Total? from American Advertising Federation on Vimeo.

Jeffrey Bowman

Jeffrey L. Bowman
Sr. Partner, Managing Director, The Ogilvy Group
Founder & Chairman, The CCMCA

Steve Mendala

Steve Mandala
EVP, Advertising and Sales, Univision Communications Inc.

Luis Miguel Messianu

Luis Miguel Messianu
President and Chief Creative Officer, Alma DDB

Juan Carlos Ortiz

Juan Carlos Ortiz
President and CEO, DDB Latina

Joe Zubizarreta

Joe Zubizarreta
Chief Operating Officer, Zubi Advertising