How to Navigate a Career Fair

by Candace Queen, Associate Art Director, DigitasLBi 

Career fairs can induce a barrage of emotion: excitement, anticipation, hope, anxiety, nervousness, the urge to bolt out the door. At my first career fair that’s exactly what I did, I walked in, took one look around at the organized chaos and walked right back out. It’s been some time since then, and I’ve learned a few things that have helped position me where I’m at today.

  1. Be intentional. The biggest disservice that you can do to yourself, is attend a career fair without knowing about the companies, the activities happening throughout the day or the audience that the career fair is catering to. I urge you to check out the list that AAF is providing, do some research, identify the agencies that are doing work that you admire and target those. Additionally, explore agencies that you may not be familiar with and probe the recruiters with questions.
  2. Consider volunteering. Each time I attended a career fair hosted by AAF, I volunteered. It gave me an entirely different experience compared to the times where I just showed up and pitched myself. As a volunteer you get to help behind the scenes, you’re a constant face for recruiters in need of setting up or just knowing which way the restroom is. I had longer conversations with them because I could get into the exhibition room ahead of everyone else, without distractions. By my 4th career fair, I was pretty well known and it played a huge role in being selected for my first agency internship. Continue Reading →

1st to 1st: Abu’s Story

by Abu Ngauja, Senior Brand Manager, Venables Bell & Partners

First day of undergrad to first day of entry-level…how I transitioned from college to the real-world.

I think a lot of times in life you’ll find yourself in a situation just like the one I’m in now —  coaxed by an invisible force, an almost physical sensation, as real as the pebble rattling in the pit of a stomach or the stinging pressure behind they eyes. Like someone is pushing you deep and stern at the small of your back. Precise. Unwavering.

You’ll never quite be able to place what it is, or why it comes when it comes, but I’d like to think that it’s a feeling struggling to be understood – one you’ll never quite find the words to explain until you’re in the moment it truly surfaces. Continue Reading →

Stand Out on LinkedIn

by Jake Quintanilla, Account Executive, FCBChicago

From Beginner to All-Star: Key Ways to Improve Your LinkedIn Appeal

Welcome to the professional world. By this point, you are preparing to trade in late nights studying for late nights at the office. This is also the time to establish yourself and get your information in front of recruiters. What better way to do that than LinkedIn.

As most of you know, LinkedIn is the professional’s social media. It’s where recruiters, colleagues, business leaders and more, come for information about you. This is one way for them to see if you are the right fit for their company.

With all those recruiters looking at you, the next question is how do I make the best first impression? And, how do I know if my LinkedIn page is good? Continue Reading →

Success U

Career Prep Week: Taking You from Ad Student to Industry Pro

Success U is a week-long, virtual crash course that helps college students get ready for their future. It provides valuable insights into the worlds of advertising and marketing and allows students to make connections and even find job opportunities that will help propel their advertising careers. The week includes webinars, social media engagement and a career fair.

SuccessU_Schedule    SuccessU_Blog

 

5 Reasons to Attend AAF’s Student Conference

Are you a student interested in a position in advertising?

There are many positions in the field of advertising, including graphic design, copy writing and more! If you’re not quite sure whether the AAF’s Student Conference on Advertising is for you, we’ve got 5 reasons you can’t resist:

Insight Interaction: Student Conference on Advertising

Networking Opportunities
you can’t get anywhere else! Recruiters from RPA, Wieden+Kennedy, IPG Mediabrands and more are waiting to meet you!

Insight Interaction: Student Conference on Advertising

Exclusive keynotes
with Jeff Meyer of Nationwide Insurance and Lauren Connolly of BBDO.

Insight Interaction: Student Conference on Advertising

First look at developing trends
with top advertising executives from Razorfish, Team Detroit, Shocase, The CDM Group and Nissan.

Insight Interaction: Student Conference on Advertising

Insider market research tips
from NSAC partners AdSpender, Kantar Media SRDS and Nielsen.

Insight Interaction: Student Conference on Advertising

Industry immersions 
with local agencies, including Ketchum, Chief, Wunderman, MDB Communications and Delucchi Plus.

Are you ready to take the steps to build your future? Learn more and register.

How AAF’s Student Conference Evolved Over the Past 11 Years

Student Conference on Advertising

Let’s take a look back at the AAF Student Conference. In partnership with Postal Vault (a former NSAC sponsor) and McDonald’s, the very first conference kicked off at Hamburger University in Oakbrook, Il on October 31-November 1, 2004. Postal Vault and McDonald’s teamed up to discuss advertising from a client perspective and there were other sessions on mentorship, media and diversity. Other sessions covered topics relevant to college chapters and NSAC teams, like Innovative Chapter Projects, Creating a Successful Plans Book: Creative and Research, and What Are They Doing Now: Former AAF College Chapter members.

Knowing that not every college chapter member participates in the NSAC, the student conference became its own program in 2012. Its goals are still the same though: providing college chapter members with the tools they need to successfully transition from the classroom to the professional advertising world. In a few weeks, college chapter members from across the country will gather in Washington, DC for the newly branded Insight+Interaction: AAF’s Student Conference on Advertising. With sessions on programmatic, account management and translating data into brand strategy, to name a few, participants will learn from inspiring speakers and advertising leaders. They’ll increase their knowledge of the industry with visits to local agencies – something that previous conferences did not offer. And they’ll also connect with recruiters from top organizations and agencies like Razorfish, IPG Mediabrands, RPA, Team Detroit and Wieden+Kennedy. Of course, the conference won’t completely ignore the National Student Advertising Competition as research partners like Nielsen or AdMall for Agencies will offer their takes on current market research trends!

You can learn more about this year’s Student Conference, which will be held in Washington, DC on October 22-23, at http://membership.aaf.org/SCA. Student registrations will be accepted until October 2, 2015. Or if you are an agency or company interested in recruiting at Insight+Interaction, email us today!