President of Innovation and Investment Platforms, Spark
In her role, Shelby oversees all Investment disciplines and teams, ensuring digital, data and content is integrated across all platforms and audiences. Known as an innovator in digital strategy, Shelby is constantly challenging the current digital models in an effort to achieve better integration with other media channels. She is dedicated to fostering a culture of flexibility by promoting beta-testing and consumer-focused campaign management that can change instantaneously – much like today’s consumer.
Currently, Shelby’s work is garnering industry attention for advancements in video that allow consumers to better control and customize their experience and more effectively interact with advertisers. Respected by her colleagues, partners and clients alike, she has garnered numerous accolades, including most recently being named to the Adweek 50 list of professionals who are “indispensable to their companies and wield influence across the advertising industry.”
Catch Shelby at These Sessions:
12:00 p.m. – 1:00 p.m. Networking Lunch Roundtables