Chief Marketing Officer, PepsiCo North America Beverages
Seth is Chief Marketing Officer, PepsiCo North America Beverages (NAB), where he leads the holistic business, brand and consumer agenda across PepsiCo’s beverage portfolio in North America. Prior to this role, Seth was SVP, Pepsi TM & Flavors Portfolio, where he was the single point of leadership for the Pepsi, Sierra Mist, Mug & Manzanita Sol brands within NAB. Previously, Seth was VP/GM of the North American Coffee Partnership (NACP), a Joint Venture between PepsiCo & Starbucks where he led the NACP team across sales, marketing, finance, operations and R&D to deliver company-leading top- and bottom-line results. A 15-year PepsiCo veteran, Seth has held roles of increasing responsibility across beverages and foods including Director of Media Strategy & Investment for NAB, Zone Sales Leader for Frito-Lay North America, Senior Manager Retail Strategy & Shopper Insights at Pepsi-Cola North America as well as various marketing roles across brand, innovation and promotions at Pepsi-Cola North America. Seth joined PepsiCo full-time in 2001 as Assistant Marketing Manager, Marketplace Initiatives Development, and was an intern on the Aquafina brand team during the summer of 2000 while pursuing his MBA.
Seth received his BS in Television, Radio & Film Management from the S.I. Newhouse School of Public Communications at Syracuse University and his MBA from The Ross School of Business at The University of Michigan. He is a Board of Trustee member for the Immune Deficiency Foundation, is an avid cyclist and lives in Northern NJ with his wife, Faith, & daughters, Emma, Noa and Samone.
Twitter Handle: @SethAKaufman
Catch Seth Kaufman During These Sessions:
9:45 a.m. – 10:30 a.m. Opening Keynote Address