Thought Leadership


Lifting the Veil on Supplier Diversity

Frustrated with how the system of Supplier Diversity works?  Don’t know how to take the next competitive step in promoting your business to potential clients?  The American Advertising Federation has partnered with TBWA to present a four-part webinar series that will help vendors understand the intricacies of navigating the Supplier Diversity process.  You will have the opportunity to tap into the mindset of four different stakeholders of this process – agencies, clients, entrepreneurs and producers – through an interactive dialogue of shared experiences.

Webinar 1: Unraveling the Supplier Diversity Process
August 27, 2014 I 2:00 PM ET

Webinar 2: Creative Entrepreneurship for MWBE
September 25, 2014 I 2:00 PM ET

Webinar 3: Client Insight
October 14, 2014 I 2:00 PM ET

Webinar 4: Buying Creativity
November 13, 2014 I 2:00 PM ET

Upon the completion of each webinar presentation, the audience will also have access to additional resources that will assist them with the implementation process.

REGISTER HERE.  The participation fee is $75 for the entire webinar series.

Session 1

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Doug Melville
Chief Diversity Officer
TBWA

galvinmi_LThumb_250X250
Mil Gavin
SVP and Senior Partner
FleishmanHillard

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Max Rutherford
Chief Diversity Officer
GSD&M

Session 2

Sherry-Riad_250x250
Sherry Riad
President and Owner
Riad Represents

Mary-Nitollo_250x250
Mary Nittolo
President and Founder
the STUDIO

Jennifer-Lederman_250x250
Jennifer Lederman
VP and Managing Director
BlueRock

Session 3

NISSAN_Logo_Red_250

Session 4

chad_hopenwasser_250x250
Chad Hopenwasser
Head of Integrated Production
TBWA\Chiat\Day NY

Ralph-Navarro_250x250
Ralph Navarro
Director of Integrated Production
DDB New York

REGISTER HERE.  The participation fee is $75 for the entire webinar series.

 

 



SessionDescription
Session 1 Unraveling the Supplier Diversity Process
Doug Melville of TBWA, along with Max Rutherford of GSD&M and Mil Galvin of FleishmanHillard, will explain the rationale for creating their in-house Supplier Diversity programs and share their insights on how their agencies implemented and maintained their efforts.

Resource: A step-by-step guide to creating a Supplier Diversity program

  • Doug Melville, Chief Diversity Officer, TBWA
  • Mil Galvin, SVP and Senior Partner, FleishmanHillard
  • Max Rutherford, Vendor Partner Diversity Director and Small Business Liaison Officer, GSD&M
Session 2Creative Entrepreneurship
Multicultural and women business owners will share their experiences on navigating the complex system of supplier diversity, the pros and cons of certifying a business, and best practices for agencies to make life easier for MWBE vendors and vice versa.

Resource: A snapshot of the Women and Multicultural Owned Businesses in the US, and an understanding of the certification process

  • Sherry Riad, President and Owner, Riad Represents
  • Mary Nittolo, President and Founder, the STUDIO
  • Jennifer Lederman, VP and Managing Director, BlueRock

Session 3Client Insight
Receive insight on what brands look for in their supplier chain as it relates to diversity. We will also explore the client’s in-house procurement targets and policies, and discuss the importance of getting more demographics involved in the supply chain and how ad agencies are an extension of their brand.

Resource: A procurement snapshot of clients targets, process and how that relates to the creative expenditures of the Ad Agency.

  • Nissan
  • PepsiCo

Session 4Buying Creativity
Walk through the internal decision-making process on what criteria is looked at when selecting a new vendor to use on a project. We will hear directly from agency producers and creatives on how to improve their marketing potential to clients.

Resource: A framework/outline on what vendors should be doing to get more opportunities

  • Chad Hopenwasser, Head of Integrated Production, TBWA\Chiat\Day NY
  • Ralph Navarro, Director of Integrated Production, DDB New York

REGISTER HERE.  The participation fee is $75 for the entire webinar series.