As Vice President, Integrated Marketing Communications at Allstate, Pam leads the corporation’s Sponsorship Marketing, Promotions, Consumer Public Relations and Social Media Center of Excellence. She also leads the development and execution of integrated marketing plans that build Allstate brand consideration and purchase intent for Allstate’s Business-to-Business lines (Allstate Benefits, Allstate Business insurance, Allstate Dealer Services, Allstate Roadside Services and Encompass), as well as Allstate Motorcycle and Power Sports lines.
Allstate’s strategic sponsorship marketing opportunities include Soccer (MLS, USMNT and MNT), the Allstate Sugar Bowl and College Football Playoff partnership, deals with 80 colleges/universities through the Allstate “Good Hands®” Field Goal Net program, as well as the NCAA Corporate Partner relationship. In her role, Pam is responsible for all strategic planning, activation and advertising.
She’s most known for creating programs that allow consumers to engage with brands in unique ways. Pam is on the board of the Chicago National Sports Marketing Network and has been involved with Menttium as a mentor since 2003. She also sits on Sports Management Advisory Council at Syracuse University’s David Falk School of Sports Management. She joined Allstate in July 2000 and has been in the marketing communications and public relations industry for 25 years.