Matt Britton

Opening Keynote: Storybuilding in the Digital Age

Matt Britton

Founder and CEO

MRY

Matt Britton

Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique and deep domain expertise in the Millennial generation. Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, MRY has worked with some of the world’s leading brands—including P&G, Microsoft, Coca-Cola, & Visa —to help them connect with today’s rapidly evolving and highly elusive consumer.

Mashable named MRY its Digital Innovator of the Year and Fast Company identified them as one of the top 10 most innovative advertising companies in the world.

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