Executive Vice President/Director of Digital Innovation, Starcom MediaVest Group Multicultural
Marla Skiko is EVP/Director of Digital Innovation for SMG’s Multicultural Division. A pioneer in the digital space, Skiko drives the division’s multicultural digital agenda incorporating paid, owned and earned strategies across devices, screens and social media platforms. Skiko and her team focus on culturally relevant, digitally-centric content experiences that engage multicultural consumers who are fast emerging as digital super-users. Skiko also leverages relationships with top digital and social partners – including Facebook, Yahoo, AOL, Google and Twitter – to help evolve their multicultural offerings and further develop platforms and practices, such as Spanish-language search, dual-language digital content development, mobile marketing and multicultural audience targeting. She has crafted a strong foothold on multicultural marketing with iconic brands such as Kraft, Kellogg’s, Wal-Mart, Allstate and Burger King, all aiming to boost their connection with multicultural audiences.
Skiko is an industry authority on the subject of multicultural communities in the digital space. She frequently consults with key research partners, such as Nielsen and comScore, on their multicultural capabilities. In addition to studying trends in emerging media, Skiko has spearheaded proprietary research studies to hone in on the digital behaviors and preferences of the multicultural consumer.
Catch Marla During These Sessions:
10:30 a.m. – 11:15 a.m. Truth, Lies & Advertising Technology