Marcy Q. Samet
Global Chief Marketing Officer, MRM//McCann
No matter where Marcy is on Earth, if it’s 3:00 pm Eastern, she’s on Skype catching up with her daughter. She always finds a way. And she uses technology to help her. That’s exactly what she does as Global Chief Marketing Officer. Marcy finds potential in every opportunity for her clients, through determination and digital innovation.
Versed in many disciplines, Marcy quickly recognizes multiple ways to grow clients’ business (across platforms, channels and new avenues altogether). From Microsoft to Cigna, Oppenheimer Funds to Astrazeneca, Marcy has a proven track record, taking clients further. Her fresh, transformative thinking helped launch the Internet’s first credit card application with Capital One, turned breakfast into a social icon for IHOP and lead “Best in Class” work (according to Google) for Lunesta. And she’s ready for the next challenge—right after her 3:00 pm meeting.
Twitter Handle: @MRM_McCann
Catch Marcy During These Sessions:
10:30 a.m. – 11:15 a.m. Truth, Lies & Advertising Technology
12:00 p.m. – 1:00 p.m. Networking Lunch Roundtables