The 2014 Digital Resource Guide Is Here!

Download the AAF Digital Resource Guide!

Digital Resource Guide

The second-ever Digital Resource Guide has finally arrived. This free download includes industry trends and best practices from digital executives of top brands and agencies.

  • Three Ways to Make Sure Your Real-Time Marketing Doesn’t Suck
    Starcom MediaVest Group
  • Social Advertising: A New Model for Digital Marketing
    Buzzfeed
  • Brand Engagement in the Participation Age
    Google and Advertising Age

Featuring interviews with Carolyn Everson of Facebook and David Shing of AOL. 

 

 

(For optimal viewing, we recommend opening in Adobe Reader or Acrobat.)

 

 

 

Think With Google: The Creative Shortlist: Real Time Remixed

Presented by

Think with Google

THE RUNDOWN

The Creative Shortlist is a series that looks at the trends and themes informing innovative digital campaigns. This month we spotlight campaigns that are leading the next wave of social through more collaborative relationships and an evolved real-time approach.

VOICE OF THE MONTH

See what Creative Sandbox campaigns we’re talking about.
This edition’s guest curator is Marvin Chow, global marketing director for Google’s social products.

The holidays. The Oscars. The World Cup. To stay relevant, brands have always taken advantage of big consumer moments such as these. Now that consumers are constantly connected, there are many more moments that matter, and brands can join them in real time. But that’s just the beginning. Getting an audience to engage with your story beyond a mere “like” or a generic retweet is what makes a brand a meme of its own.

Last year’s widely talked about Oreo tweet during the Super Bowl blackout was a wake-up call to traditional marketers. It showed the true value of being nimble, insightful, creative and—above all—first. But as we saw with this year’s Super Bowl, similar efforts without a higher level of engagement and conversation were short lived. Enabling the audience to create the conversation that follows is critical to really capture the moment.

From YouTube to Twitter to Google+, an entire generation is putting its own spin on brands through memes, remixes, hashtags and more. Smart brands are making this part of their marketing strategies. They see their audience as the creators; they’re just the enabler. Nike’s “Phenomenal Shot” campaign during the 2014 FIFA World Cup is a fresh example that exemplifies this thinking. Nike set out to let fans create their own version of winning moments during the tournament. The centerpiece of the campaign was a suite of 3D avatars that fans could “remix” by adding headlines, filters and stickers to create their own digital posters, just moments after something amazing happened during a live game.

Taking conversations further, brands can create ambassadors and foster even more meaningful relationships with consumers. Understanding that your brand is the enabler and the audience is the creator will help you win in the long run. For 20% of the work, they can get 100% of the credit, all in the name of your brand’s story. Taking this approach, you can establish a more fulfilling social media environment for people and for your brand. Everyone wins.

What do you think? Agree? Disagree? Share your #brandremix thoughts and favorite examples and get the conversation started. Follow us at+CreativeSandbox and @CreativeSandbox for more ideas that blend creativity and technology.

The campaigns we’re featuring this month demonstrate the movement toward user-generated content by empowering people to express themselves through their relationship with a brand:

#1 Nike “Phenomenal Shot”

Memorable sports moments, remixed in real time

#2 Toyota Collaborator

A social shopping tool for designing cars

#3 Two Days Beat

A crowdsourced audiotrack

#4 Target Everyday Runway

A live runway show inspired by everyday tweets

YouTube Insights, Q2 2014

Presented by:

Think with Google

 

 

 

THE RUNDOWN

Passions and interests drive people’s lives and, of course, their purchases. In this issue of YouTube Insights, see how brands like Turkish Airlines and Unilever have leveraged this behavior to create even bigger fans. Then check out how Nike and Samsung have connected with consumers on one particular passion—soccer—in some of the most popular ads this quarter. And see how your brand can turn insights into results with compelling content that speaks to consumers’ passions.

View YouTube Insights, Q2 2014: How Passions Drive Interests .

View Full Article “YouTube Insights, Q2 2014.”

Mobile Gaming Ad Network Chartboost Raises $19 Million

Launching In-App Commerce Product This Year 

Link: http://www.adweek.com/news/technology/mobile-gaming-ad-network-chartboost-raises-19-million-146363

Synopsis:

New advertising opportunities within mobile apps are continuing to rise. Over the past several years, Chartboost has helped mobile game developers run ads within games attracting players and revenue. This ad-network for mobile games has generated interest from different investors with a possibility of various opportunities. So far, over $19 million have been raised in support of Chartboost and its future development.

The Next App Store Is In Your Car, Auto Opens Road for New Media, Ad Channels

Link: http://www.adweek.com/news/technology/next-app-store-your-car-146441

Synopsis:

As the advertising industry attempts to grab the mobile sector, there are growing reports that the next venture may very well be within the auto industry. Today, more and more vehicles are becoming connected to mobile devices and even some in-dash navigation systems are exploring an in-car app platform. These in-car apps can provide new opportunities for advertisers; however, not many are fond of the idea. Current in-car apps such as iHeartRadio do not allow advertisers to target consumers. Other companies such as AT&T and BMW are implementing campaigns against texting and driving, causing this opportunity to generate further question as to the kind of in-car app platform to be implemented.

If Pandora Can’t Monetize Mobile, Can Anyone?

Massive Mobile Usages Comes With Big Costs

Link: http://adage.com/article/special-report-ces/pandora-monetize-mobile/239096/

 

Synopsis: Today, many digital-media companies such as Facebook, Apple, Google, and Microsoft claim to be mobile-media companies. As a way to target the growing mobile community, these companies are still trying to find ways of creating streams of revenue from mobile-ads. The music-streaming giant, Pandora, is currently facing the many challenges most of these companies are enduring. Currently, mobile-media companies are teaming up with the Mobile Marketing Association to achieve some industry-wide standards and practices for mobile advertising. As the amount of consumption is growing exponentially with users, mobile-media companies are striving to come to an agreement with publishers and the mobile community, in order to create new research allowing better advertising and new business opportunities.