Panel Moderator: The Rise of Video in Social Media
Senior Vice President, Social Media
Starcom MediaVest Group
As the Senior Vice President, Social Media at Starcom MediaVest Group, Kevin Lange is charged with developing, growing and leading SMG’s paid social media practice in North America. Among his responsibilities, Kevin leads the design and execution of social advertising strategies for some of SMG’s largest clients, develops and implements agency-wide processes for effective social media advertising, evaluates new technologies and manages SMG’s social technology partnerships.