How to Navigate a Career Fair

by Candace Queen, Associate Art Director, DigitasLBi 

Career fairs can induce a barrage of emotion: excitement, anticipation, hope, anxiety, nervousness, the urge to bolt out the door. At my first career fair that’s exactly what I did, I walked in, took one look around at the organized chaos and walked right back out. It’s been some time since then, and I’ve learned a few things that have helped position me where I’m at today.

  1. Be intentional. The biggest disservice that you can do to yourself, is attend a career fair without knowing about the companies, the activities happening throughout the day or the audience that the career fair is catering to. I urge you to check out the list that AAF is providing, do some research, identify the agencies that are doing work that you admire and target those. Additionally, explore agencies that you may not be familiar with and probe the recruiters with questions.
  2. Consider volunteering. Each time I attended a career fair hosted by AAF, I volunteered. It gave me an entirely different experience compared to the times where I just showed up and pitched myself. As a volunteer you get to help behind the scenes, you’re a constant face for recruiters in need of setting up or just knowing which way the restroom is. I had longer conversations with them because I could get into the exhibition room ahead of everyone else, without distractions. By my 4th career fair, I was pretty well known and it played a huge role in being selected for my first agency internship. Continue Reading →

1st to 1st: Abu’s Story

by Abu Ngauja, Senior Brand Manager, Venables Bell & Partners

First day of undergrad to first day of entry-level…how I transitioned from college to the real-world.

I think a lot of times in life you’ll find yourself in a situation just like the one I’m in now —  coaxed by an invisible force, an almost physical sensation, as real as the pebble rattling in the pit of a stomach or the stinging pressure behind they eyes. Like someone is pushing you deep and stern at the small of your back. Precise. Unwavering.

You’ll never quite be able to place what it is, or why it comes when it comes, but I’d like to think that it’s a feeling struggling to be understood – one you’ll never quite find the words to explain until you’re in the moment it truly surfaces. Continue Reading →

Stand Out on LinkedIn

by Jake Quintanilla, Account Executive, FCBChicago

From Beginner to All-Star: Key Ways to Improve Your LinkedIn Appeal

Welcome to the professional world. By this point, you are preparing to trade in late nights studying for late nights at the office. This is also the time to establish yourself and get your information in front of recruiters. What better way to do that than LinkedIn.

As most of you know, LinkedIn is the professional’s social media. It’s where recruiters, colleagues, business leaders and more, come for information about you. This is one way for them to see if you are the right fit for their company.

With all those recruiters looking at you, the next question is how do I make the best first impression? And, how do I know if my LinkedIn page is good? Continue Reading →

Success U

Career Prep Week: Taking You from Ad Student to Industry Pro

Success U is a week-long, virtual crash course that helps college students get ready for their future. It provides valuable insights into the worlds of advertising and marketing and allows students to make connections and even find job opportunities that will help propel their advertising careers. The week includes webinars, social media engagement and a career fair.

SuccessU_Schedule    SuccessU_Blog

 

2012 Thought Leadership Forum hosted by AARP

Thursday, April 26, 2012
Chicago / New York City / Washington DC

The American Advertising Federation will facilitate a two-part, nationally simulcast discussion regarding Boomer’s Perspective on Multicultural Brand Messaging and Media Content. The goal is to provide direction for the development of brand messaging that speaks to Boomers and effective ad placement within media content.

Share Your Thoughts:
To participate as an audience member at one of the host sites, click here.  Space is limited!

Read the welcome message from AAF staff, posted to the AAFTL blog.