Increases in Digital Spending on the Horizon

Significant increases in digital spending are on the horizon for 2013. While TV spending will still account for the majority of the global marketing spend, many CMO’s realize the potential impact of digital advertising. It is important for agencies and clients to understand how to maneuver through this new digital market in order to create efficient digital strategies that will have a positive effect on their bottom line. There will be a ton of new business for agencies that understand how to effectively utilize digital technology in creating digital campaigns, as 60 percent of CMO’s surveyed in the Chief Marketing Officer Council’s “State of Marketing 2012 report say they will be making agency changes in 2013. The top reason for these changes is the need for improved social media expertise.

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