How do you transform big data into big impact through experiences that enhance lives and build brands? Steve Simpson will share perspective on how data has become the unifying platform across all experiences, both fueled by data and generating data that leads to further insights. In addition, he’ll speak to how the best experiences are simple, meaningful, and real-time, delivering through both agile experiences, which respond quickly to consumers, and personal experiences, designed for the individual, linking how these two types come together through data.

Panelists:
Lisa Giacosa, SVP, Global Social Media Director and Global Video, Starcom MediaVest Group
Aaron Hoiles, SVP, Search Marketing, DigitasLBi
Kathy Noble, Associate Director, Digital Strategy, North America, The Kellogg Company
Brook Jay, Founder, All Terrain

The socialization of content has been a game-changer for businesses. Brands that succeed today are social at the core. How do you drive that transformation for your brand? What are the critical moves to make and missteps to avoid when it comes to social media, who should you involve from your organization, and how do you prioritize? This panel brings together leading social media experts on these topics and more.

Moderator:
Sean Finnegan, Chief Strategy Officer, true[X] media

Panelists:
Andy Wiedlin, Chief Revenue Officer, BuzzFeed
Laura Slabin, Head of Global Brand Strategy & Commercialization, Google
Lauren Wiener, President, Global Sales & Marketing, Tremor Video

The emergence of the internet, blogs and social networks forced publishers to rethink their business models – adapt or die. The success of this new approach hinged not only on attracting readers to their websites but making their sites interesting enough to keep them coming back. This is where tools like real-time comments, live blogging, and content curation come into play. In 2012, 95% of news publishers increased their web traffic. Publishers like the Huffington Post, Yahoo!, The New York Times and BuzzFeed have seen tremendous growth. BuzzFeed drew more than 130 million unique visitors in November alone.

This enormous growth in web traffic has presented a wonderland of opportunities for marketers to engage with consumers, but the challenge for marketers today is to reach consumers in a way that invites them in, not distracts them from what they are doing. In this panel, marketing experts from leading brands and publishers will present new ways publishers are creating value for brands online. Emerging ad formats, native advertising, viral video, mobile, social and more will be explored.

Moderator:
Sheila Marmon, Founder & CEO, Mirror Digital Inc.

Panelists:
Lindsay Lichtenberg, VP, Publishing Platform and Partnerships, Starcom MediaVest Group
Daniel Rossomondo, Senior Vice President, Global Media, National Basketball Association
Kate Lorenz, Content Strategy Director, Leo Burnett Group
Jessica Henrichs, VP/Group Account Management Director, DigitasLBi

As consumers exponentially adopt new communications platforms and technologies, marketers are tapping the potential of real-time marketing to drive pace and relevancy. To succeed in this environment brands will need to publish content “in the moment” that delivers experiences which encourage consumers to lean in. This new reality comes with its challenges, including creating content at scale. In this panel we’ll explore how to break through those barriers with new, more efficient models for publishing content and how these approaches will unlock greater potential for delivering agile and more meaningful experiences.