Experience Digital


Experience Digital: Data, Content, Engagement

On behalf of the American Advertising Federation we would like to extend a heartfelt “Thank You” to our sponsors, speakers and attendees for making Experience Digital: Data, Content, Engagement a great success! Click here to view pictures from the event  If you have feedback that you would like to share with the Experience Digital team, please e-mail bford@aaf.org.

We look forward to seeing you in San Francisco this fall!

About this event:

Big data has provided new and powerful insights into consumer behavior and the rapid growth of digital and social technology has created a wealth of opportunities for brands to be impactful and engaging with their messaging. Brands succeeding in today’s culture have built meaningful experiences through the use of big data, relevant, real-time content, and emerging digital ad formats.

Experience Digital is one of the premier digital advertising events of 2014. It is your opportunity to look behind the curtain and see how brand marketing experts are utilizing these latest trends. We have assembled some of the most respected voices in  the digital space for a full day of valuable insight and inspiration. Session topics include transforming big data into big impact, evolving social media from side to central, creating content at the speed of social, and an exploration of  emerging digital ad formats.

This exclusive digital advertising conference will connect brands, agencies and publishers creating meaningful experiences online,  with an audience of 250+ senior to executive level digital advertising and marketing  professionals searching for insight and valuable takeaways.

Partnering Companies

Platinum Sponsor
smvgroup

Gold Sponsors
Untitled-6       truex

Silver Sponsors
leoburnett     digitaslbi_silver

Bronze Sponsors
bionic     Untitled-1     google     tremorvideo_logo

For information about sponsorship, please download the Experience Digital Sponsorship Guide or contact Philip Sewall at psewall@aaf.org.

Registration for Experience Digital just $99. Includes breakfast, lunch, and all sessions.

This event is sold out!

Registration Includes:
-Full Day Access to Keynotes and Breakout Panels
-Registration Breakfast
-Networking Lunch

Keynote Speakers

maxham
John Maxham
Chief Creative Officer
DDB Chicago

simpson
Steve Simpson
Global Director, Data and Analytics
Starcom MediaVest Group

marchese
Joe Marchese
co-founder and CEO
true[X] media

Speakers

andy
Andy Wiedlin
Chief Revenue Officer
BuzzFeed

slabin
Laura Slabin
Head of Global Brand Strategy & Commercialization
Google

giacosa
Lisa Giacosa
SVP, Global Social Media Director and Global Video
Starcom MediaVest Group

rossomundo
Daniel Rossomondo
Senior Vice President, Global Media
National Basketball Association

weinstein
Lisa Weinstein
President, Global Digital, Data and Analytics
Starcom MediaVest Group

marmon
Sheila Marmon
Founder & CEO
Mirror Digital Inc.

litchenberg
Lindsay Lichtenberg
VP, Publishing Platform and Partnerships
Starcom MediaVest Group

litchenberg
Kate Lorenz
Content Strategy Director
Leo Burnett Group

finnegan
Sean Finnegan
Chief Strategy Officer
true[X] media

wiener
Lauren Wiener
President, Global Sales & Marketing
Tremor Video

finnegan
Jessica Henrichs
VP/Group Account Management Director
DigitasLBi

wiener
Aaron Hoiles
SVP, Search and Social Media
DigitasLBi

finnegan
Kathy Noble
Associate Director, Digital Strategy, North America
The Kellogg Company

wiener
Brook Jay
Founder
All Terrain

ronnie
Ronnie Dickerson
Associate Director, Digital Media
DigitasLBi




TimeDescription
9:00am Registration & Breakfast
9:30amWelcome
9:45amKeynote: Fueling Experiences Though Data
Steve Simpson, Global Director, Data and Analytics, Starcom MediaVest Group

How do you transform big data into big impact through experiences that enhance lives and build brands? Steve Simpson will share perspective on how data has become the unifying platform across all experiences, both fueled by data and generating data that leads to further insights. In addition, he’ll speak to how the best experiences are simple, meaningful, and real-time, delivering through both agile experiences, which respond quickly to consumers, and personal experiences, designed for the individual, linking how these two types come together through data.

10:50am Evolving Social from Side to Central to Drive Business Transformation

Moderator:
Ronnie Dickerson, Associate Media Director and National Lead for Diversity and Inclusion, DigitasLBi

Panelists:
Lisa Giacosa, SVP, Global Social Media Director and Global Video, Starcom MediaVest Group
Aaron Hoiles, SVP, Search and Social Media, DigitasLBi
Kathy Noble, Associate Director, Digital Strategy, North America, The Kellogg Company
Brook Jay, Founder, All Terrain

The socialization of content has been a game-changer for businesses. Brands that succeed today are social at the core. How do you drive that transformation for your brand? What are the critical moves to make and missteps to avoid when it comes to social media, who should you involve from your organization, and how do you prioritize? This panel brings together leading social media experts on these topics and more.

11:55amKeynote Speaker: Joe Marchese, co-founder and CEO, true[X] media

12:45pmNetworking Lunch
1:45pmKeynote: Embracing Technology Without Losing Humanity 
How To Enhance Innovation With Timeless Insights About People
John Maxham, Chief Creative Officer, DDB Chicago

2:50pmA Look At New & Emerging Advertising Formats

Moderator:
Sean Finnegan, Chief Strategy Officer, true[X] media

Panelists:
Andy Wiedlin, Chief Revenue Officer, BuzzFeed
Laura Slabin, Head of Global Brand Strategy & Commercialization, Google
Lauren Wiener,
President, Global Sales & Marketing, Tremor Video

The emergence of the internet, blogs and social networks forced publishers to rethink their business models – adapt or die. The success of this new approach hinged not only on attracting readers to their websites but making their sites interesting enough to keep them coming back. This is where tools like real-time comments, live blogging, and content curation come into play. In 2012, 95% of news publishers increased their web traffic. Publishers like the Huffington Post, Yahoo!, The New York Times and BuzzFeed have seen tremendous growth. BuzzFeed drew more than 130 million unique visitors in November alone.

This enormous growth in web traffic has presented a wonderland of opportunities for marketers to engage with consumers, but the challenge for marketers today is to reach consumers in a way that invites them in, not distracts them from what they are doing. In this panel, marketing experts from leading brands and publishers will present new ways publishers are creating value for brands online. Emerging ad formats, native advertising, viral video, mobile, social and more will be explored.

3:55pmContent at the Speed of Social — Making Real-Time Content a Reality

Moderator:
Sheila Marmon, Founder & CEO, Mirror Digital Inc.

Panelists:
Lindsay Lichtenberg, VP, Publishing Platform and Partnerships, Starcom MediaVest Group
Daniel Rossomondo, Senior Vice President, Global Media, National Basketball Association
Kate Lorenz, Content Strategy Director, Leo Burnett Group
Jessica Henrichs, VP/Group Account Management Director, DigitasLBi

As consumers exponentially adopt new communications platforms and technologies, marketers are tapping the potential of real-time marketing to drive pace and relevancy. To succeed in this environment brands will need to publish content “in the moment” that delivers experiences which encourage consumers to lean in. This new reality comes with its challenges, including creating content at scale. In this panel we’ll explore how to break through those barriers with new, more efficient models for publishing content and how these approaches will unlock greater potential for delivering agile and more meaningful experiences.

4:45pmExperience Digital Conference Wrap-Up