AOL’s Digital Prophet, David Shing

The American Advertising Federation was honored to have several keyonote speakers at ADMERICA! 2014 who are innovative, insightful thought leaders in advertising. We were pleased to have David Shing join us in Boca Raton, Florida and are pleased to share a recap of his keynote with you. Watch Now >>

David Shing

David Shing is AOL’s digital prophet. Shing spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed and how we can get the most out of it. Shing has spent most of his adult life in the digital world working for both large and small creative companies. He served as AOL’s European head of media and marketing before taking on his current mantle. Engaging, witty, and refreshingly candid, Shing provides both historical perspective and current context as he lays out his vision of the brave, new world of marketing to come – one he believes will belong to those willing to embrace change and take risks now, and one that he dearly hopes will suck a great deal less. The opportunities are incredible. The rewards are real. And Shing’s here to show you the way. That, after all, is what prophets do.

Flashback to ADMERICA! 2014 Panel: Is Total Market Strategy Really Total?

Jeffrey Bowman, Steve Mendala, Luis Miguel Messianu, Juan Carlos Ortiz, and Joe Zubizarreta touch on the hot topic of Total Market Strategy. Hear what they had to say at this year’s ADMERICA!, the AAF’s national conference.

ADMERICA 2014

ADMERICA 2014 Panel: Is Total Market Strategy Really Total? from American Advertising Federation on Vimeo.

Jeffrey Bowman

Jeffrey L. Bowman
Sr. Partner, Managing Director, The Ogilvy Group
Founder & Chairman, The CCMCA

Steve Mendala

Steve Mandala
EVP, Advertising and Sales, Univision Communications Inc.

Luis Miguel Messianu

Luis Miguel Messianu
President and Chief Creative Officer, Alma DDB

Juan Carlos Ortiz

Juan Carlos Ortiz
President and CEO, DDB Latina

Joe Zubizarreta

Joe Zubizarreta
Chief Operating Officer, Zubi Advertising

Diversity Achievement and Mosaic Awards & Forum

Tuesday, October 2, 2012
The Hilton New York
1335 Avenue of the Americas
New York, NY 10019

Tickets still available!

The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to host the Diversity Achievement and Mosaic Awards & Forum during Advertising Week New York. The partnership has proven to be very successful and the Diversity Achievement and Mosaic Awards & Forum has established itself as Advertising Week New York’s premier diversity and multicultural event.

The Mosaic Award categories are consistent with the tenets of the Mosaic Principles and Practical Guidelines. Click here to download a copy of the Mosaic Principles and Practical Guidelines.

Mosaic Awards are presented in seven categories:

  • Workforce Diversity
  • Multiethnic Ad Campaign
  • Multiethnic Media Usage
  • Multiethnic Supplier Partner
  • Multiethnic Student Programs
  • Multiethnic Interactive Media
  • Multiethnic Talent in Advertising

View the 2012 Winning Entries!