Edge Effect | Media Meets Technology in Advertising


TRADITIONAL MEDIA HAS EVOLVED WITH NEW AUDIENCES WHO ARE BECOMING INCREASINGLY DEPENDENT ON DIGITAL AND MOBILEand advertising technology platforms are tapping into these changes to support marketing efforts. Traditionally at opposite ends of the advertising world, media companies and technology agencies are now joining forces to target consumers to enhance digital ad spend efficiency and provide them with a more engaging and rewarding online experience. Despite this new collaboration, there is still a gap between the two worlds where an unaddressed need of digital platforms for advertisers exists.

On February 16, 2016, the American Advertising Federation and Starcom MediaVest Group will co-host the first-ever, Edge Effect: Media Meets Technology in Advertising conference in Chicago, which will bring together today’s leading media brands, strategists and advertising innovators in technology for a full day of strategy, insights and elite networking opportunities.

LOCATION

VenueOne
1034 W. Randolph St.
Chicago, IL 60607


Pricing Schedule

  • General Registration
     
  • $200
    Through Nov. 13
  • Through Dec. 18
    $250
  • Through Jan. 31
    $275
  • Through Feb. 5
    $300
  • Save 10% on each ticket when you register 5 or more.
  • Register
  • Premium Tickets
    *Limited Quantity Available
  • $225
    Through Nov. 13
  • Through Dec. 18
    $275
  • Through Jan. 31
    $300
  • Through Feb. 5
    $325
  • Save 10% on each ticket when you register 5 or more.
  • Register


 Who Should Attend?

Levels: Senior to Executive

Industries: Advertising, Media, Marketing, Advertising Technology

Type: Agency, Brand


    2016 Sponsors

    Platinum

    Starcom MediaVest Group


    Silver

    AOL


    Media

    Adweek    CMO


    Crystal

    Heat

    Zocalo Group


     Networking

    Shocase Logo


    Wifi

    MRM/McCann


      Agenda

      9:00—9:30 Breakfast & Registration
      9:30—9:45Welcome & Introduction
      9:45—10:30 Opening Keynote
      10:30—11:15Truth, Lies & Advertising Technology
      11:15—11:30Break
      11:30—12:00Fireside Chat: Tomorrowland: What Does the Tech-Driven Future Look Like
      12:00—1:00 Networking Lunch Roundtables
      1:00—1:15Break
      1:15—2:00Afternoon Session
      2:00—2:45Afternoon Keynote: The Next Generation of Culture and Code
      2:45—3:30Brands As the New VC’s
      3:30—4:00Closing Remarks


        Lunch Roundtables

        During this one-hour, banquet style lunch, attendees will have the opportunity to network and discuss today’s hot topics. Premium ticket holders will have the exclusive opportunity to dine with key leaders from major brands represented.

        Click here for a full list of topics and tables.

        Logo_cloud2

        *Only premium ticket holders will be assigned to these reserved tables. All other ticket holders will be open seating. Purchase your premium ticket today!

        2016 Speakers

        Click each headshot below to learn more about each speaker.

        Opening Keynote

        Seth Kaufman, PepsiCo

        Seth Kaufman, PepsiCo

        Session Speakers

        David Berkowitz, MRY

        David Berkowitz, MRY

        72andSunny

        Gui Borchert, 72andSunny

        Tamy Harms, President, MRM//McCann Detroit.

        Tamy Harms, MRM//McCann Detroit

        Rob McCutcheon, VML

        Rob McCutcheon, VML

        David Messinger, CAA

        David Messinger, CAA

        CMO.com

        Tim Moran, CMO.com

        AOL

        Jim Norton, AOL

        Amanda Richman, Starcom MediaVest Group and AAF Digital Chair

        Amanda Richman, Starcom MediaVest Group and AAF Digital Chair

        Barret Roberts, Pandora

        Barret Roberts, Pandora

        Bob Rupczynski Vice President, Media, Date & CRM, KraftHeinz

        Bob Rupczynski, KraftHeinz

        Shelby Saville, President of Innovation and Investment Platforms, Spark

        Shelby Saville, Spark

        Marla Skiko, Starcom MediaVest Group Multicultural

        Marla Skiko, Starcom MediaVest Group Multicultural

        Dave Willmer, Robert Half

        Dave Willmer, Robert Half

        Jeff Woelker, Zocalo Group

        Jeff Woelker, Zócalo Group

        Ron Young, Shocase

        Ron Young, Shocase

         

         

         

        Leave a Reply