Digital Advertising Conference

Edge Effect: Digital Advertising Conference

This event has concluded.


—these are just a few of today’s most controversial topics in digital advertising that shape the decisions, strategy, and opportunities that professionals in the industry encounter. More than ever, brands today must cut through the noise with unique, competitive advertising initiatives that push the limits of the digital edge.

On March 18, 2015, the American Advertising Federation and Starcom MediaVest Group will co-host EDGE EFFECT: Digital Advertising Conference, which will bring together today’s top, most exciting brands in digital advertising for a full day of insights, strategy, and inspiration. Participants will learn how leading brands are addressing today’s hot topics, discuss best practices, and future trend projections in digital advertising.

March 18, 2015
VenueOne | Chicago, IL
Check back for photos from the 2015 event, Edge Effect.

View photos from the 2014 event, Experience Digital.

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EDGE EFFECT: Digital Advertising Conference is an all-day event consisting of keynotes, breakout sessions, and high-level networking opportunities. Lunch and a cocktail hour will be included.


9:00am – 9:30amRegistration/Breakfast
9:30am – 9:40amWelcome

James Edmund Datri, President & CEO, American Advertising Federation

Lisa Weinstein, President of Global Digital, Data & Analytics for Starcom MediaVest Group (SMG)

9:40am –10:25amOpening Keynote: Storybuilding in the Digital Age

Matt Britton, CEO, MRY

10:35am – 11:20amPanel: Fierce, Fearless Advertising

Nina Abnee, Chief Client Officer, Leo Burnett

Christian Borges, SVP, Marketing, true[X]

Jeremy Schutte, Executive Creative Director and Managing Director, VML Chicago

Moderator: Hilary Murdock, Planning Director, VML Chicago 

11:35am – 12:20pmKeynote: The Art of Social Selling and Building Online Relationships

Brooks Thomas, Communication Advisor, Southwest Airlines

12:20pm – 1:00pmNetworking Lunch
1:00pm – 1:45pmKeynote: Multi-Dimensional Storytelling through Video

Sean Finnegan, Chief Strategy Officer, true[X]

2:00pm – 2:45pmPanel: The Rise of Video in Social Media

David Brot, Executive Vice President, Account Director, Leo Burnett

Pamela Hollander, VP of Integrated Marketing Communications, Allstate

Kevin Lange, Starcom MediaVest Group

Sharon Mussalli, Industry Lead, Entertainment, Facebook

Moderator: Aaron Goldman, CMO, Kenshoo

3:00pm – 3:45pmKeynote: What’s Next in Content Solutions

Marc Gallucci, Founder & CEO, Relevant24

3:45pm – 4:00pmClosing Remarks

Lisa Weinstein, President of Global Digital, Data & Analytics for Starcom MediaVest Group (SMG)

Fierce, Fearless Advertising

Today’s advertisers are challenged with pushing the limits in order to capture audiences and stand out among the crowd. Fierce, fearless advertising initiatives are important for achieving success, but how are agencies and companies doing this without violating their audiences’ ethical standards and holding true to the campaigns’ objectives. Join us to hear how top brands today are succeeding with fierce, fearless advertising campaigns.

The Art of Social Selling and Building Online Relationships

How is your digital handshake?

The digital handshake between business and customer can determine the success in obtaining that customer’s business. Social media and other online channels now allow businesses to build a relationship with their customers that can lead to sales, but what does this look like? During this session, you will hear best practices for initiating the digital handshake with your  target audience and nurturing the relationship to fuel continued partnership.

Multi-Dimensional Storytelling through Video

Making each of your stories a unique experience and personally relevant to an individual can be a challenge. With storytelling being one of the most important components to a campaign, advertisers have to embrace the fact that the most powerful stories are imagined by your audience. As a hyperconnected and social society on various platforms, agencies and brands must shift focus to storytelling in lieu of branded content. This session will explore the best ways to utilize video to tell your brand’s story to successfully reach brands on multiple channels and platforms.

The Rise of Video in Social Media

Social media in the last few years has seen increased engagement rates with video content. Digital advertisers now know that this type of content will fuel the success of your social campaigns. But, knowing what kind of videos to post, when to post them, and what makes a success video on social media can be challenging. This session will explore the rise of video in social media and best practices from top brands that are doing it right.

What’s Next in Content Solutions

The question of what content to provide your target audience and how to provide it is continuously changing as today’s online audience continues to evolve. What makes content relevant and useful to your target audience while still providing return on investment is a question all digital marketers must answer – and the answer continues to change with the growing needs of your audience. Join Marc Galluci, Founder & CEO, Relevant24, to discuss where the advertising  industry is heading and how your content solutions can keep up with your changing audience.

Thank You to Our 2015 Sponsors!


Starcom MediaVest Group





Trade Media






Chicago Advertising Federation


Southwest Airlines

VML Chicago

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