Digital Excellence for the Performance Marketer: Driving Sales Through Relevant Ads with Google

Presented by Google & Extra Space Storage

Extra Space Storage plays a vital role in their customers’ lives, helping them with storage needs during life’s important events. To reach an increasingly mobile and digital audience, ESS turned to Google to boost online rentals, with an ambitious cross-channel campaign that included search, display, mobile and social efforts. The results have been phenomenal: a 1300% increase in its share of customers coming from digital.

Take a behind the scenes look at this campaign, as it transpired from start to finish. Learn how ESS and Google utilized big data to find the right customer, and how combining unique experiences with aggressive testing and optimization led to big results. Gain insight and grab key takeaways from the guys who made it all happen.

Panelists:

scott
Scott Jensen
Senior Marketing and Business Strategist
Extra Space Storage

matt
Matt Rogers
Head of Industry
Large Customer Sales
Google

vijay
Vijay Singh
Product Marketing Manager
Google