Bob Rupczynski

Bob Rupczynski  Vice President, Media, Date & CRM, KraftHeinz

Bob Rupczynski, KraftHeinz

Bob Rupczynski

Vice President, Media, Date & CRM, KraftHeinz

Bob Rupczynski is Vice President of Media, Data and CRM at Kraft Heinz Company. He is responsible for reinventing Kraft’s marketing capability and consumer communications in the age of media, data and digital disruption. He joined Kraft in this role in September 2012.

Bob is leading the evolution of the company’s marketing tools to enable consumer-tailored, real-time communications and precision marketing. He is responsible for spearheading the strategy that allows the brand to connect more closely to its consumers by creating and delivering more relevant content, in the right context, at the right time.

Bob brings a long track record of disruptive marketing innovation to Kraft Heinz. Previously, he served as the Global Director of Digital Marketing for the Wrigley/Mars Company winning 15 Cannes Lions along the way. Before that, Bob spent seven years in global digital marketing at Alberto Culver where he transformed the company’s online presence from a single website into a global digital platform.

Catch Bob During These Sessions

11:30 a.m. – 12Noon Fireside Chat: What Does the Tech-Driven Future Look Like