How to Navigate a Career Fair

by Candace Queen, Associate Art Director, DigitasLBi 

Career fairs can induce a barrage of emotion: excitement, anticipation, hope, anxiety, nervousness, the urge to bolt out the door. At my first career fair that’s exactly what I did, I walked in, took one look around at the organized chaos and walked right back out. It’s been some time since then, and I’ve learned a few things that have helped position me where I’m at today.

  1. Be intentional. The biggest disservice that you can do to yourself, is attend a career fair without knowing about the companies, the activities happening throughout the day or the audience that the career fair is catering to. I urge you to check out the list that AAF is providing, do some research, identify the agencies that are doing work that you admire and target those. Additionally, explore agencies that you may not be familiar with and probe the recruiters with questions.
  2. Consider volunteering. Each time I attended a career fair hosted by AAF, I volunteered. It gave me an entirely different experience compared to the times where I just showed up and pitched myself. As a volunteer you get to help behind the scenes, you’re a constant face for recruiters in need of setting up or just knowing which way the restroom is. I had longer conversations with them because I could get into the exhibition room ahead of everyone else, without distractions. By my 4th career fair, I was pretty well known and it played a huge role in being selected for my first agency internship. Continue Reading →

1st to 1st: Alix’s Story

by Alix Montes, Account Executive, Ketchum

First day of undergrad to first day of entry-level…how I transitioned from college to the real-world.

The time between your 1st day of freshmen year and your 1st day of your entry level job is one of the most transformational periods of your life. By the time you start your first entry level position, you will have absorbed more knowledge than at any other point in your life to date. Between intellectual growth, learning about relationships, discovering yourself and challenging yourself in ways you never would have imagined. The end of college is an exhilarating time. It’s also an intimidating time. During this transition, you will learn a lot of things. Some of these lessons you might welcome, while others may come as surprise. I recently reflected on three of the important lessons I learned and how to act on them to set yourself up for success.

You Know More Than You Think
Life after college is full of humbling experiences, this is especially true of your first post-graduate position. In a few months of navigating a corporate setting and an independent life as an adult, you will realize there is a lot you don’t know. However, over time you will realize that you know more than you think. Continue Reading →

1st to 1st: Abu’s Story

by Abu Ngauja, Senior Brand Manager, Venables Bell & Partners

First day of undergrad to first day of entry-level…how I transitioned from college to the real-world.

I think a lot of times in life you’ll find yourself in a situation just like the one I’m in now —  coaxed by an invisible force, an almost physical sensation, as real as the pebble rattling in the pit of a stomach or the stinging pressure behind they eyes. Like someone is pushing you deep and stern at the small of your back. Precise. Unwavering.

You’ll never quite be able to place what it is, or why it comes when it comes, but I’d like to think that it’s a feeling struggling to be understood – one you’ll never quite find the words to explain until you’re in the moment it truly surfaces. Continue Reading →

Stand Out on LinkedIn

by Jake Quintanilla, Account Executive, FCBChicago

From Beginner to All-Star: Key Ways to Improve Your LinkedIn Appeal

Welcome to the professional world. By this point, you are preparing to trade in late nights studying for late nights at the office. This is also the time to establish yourself and get your information in front of recruiters. What better way to do that than LinkedIn.

As most of you know, LinkedIn is the professional’s social media. It’s where recruiters, colleagues, business leaders and more, come for information about you. This is one way for them to see if you are the right fit for their company.

With all those recruiters looking at you, the next question is how do I make the best first impression? And, how do I know if my LinkedIn page is good? Continue Reading →

Success U

Career Prep Week: Taking You from Ad Student to Industry Pro

Success U is a week-long, virtual crash course that helps college students get ready for their future. It provides valuable insights into the worlds of advertising and marketing and allows students to make connections and even find job opportunities that will help propel their advertising careers. The week includes webinars, social media engagement and a career fair.

SuccessU_Schedule    SuccessU_Blog

 

The Next Big Ad Innovation: Stop Stealing My Time

by Lizzie Widhelm, Senior Vice President, Ad Product Sales & Strategy, Pandora

I think about time, all of the time. With a busy career, spouse and three young sons, I often feel like I have very little of it. So little, in fact, that I’m relentless about choosing who and what gets my attention.

Do I sound like anyone you know? The quest for time and attention is a hot topic in our households as well as every marketing meeting. Now more than ever, consumers are taking control of their time, so capturing it has become exceedingly difficult for brands. They want attention but it’s not surrendered easily. Continue Reading →

FTC Takes Action on Native Advertising

In December, 2015, the Federal Trade Commission issued comprehensive guidelines on the affirmative disclosures needed when using Native Advertising. This includes illustrations of content that it considers to be advertising, as well as how to make “clear and prominent” disclosures that the content is advertising. (Native Advertising, A Guide for Business, FTC, December 2015, www.ftc.gov)

It is clear the FTC expects the ad industry to read, follow, and utilize the guidance. In fact, the Commission has just issued its first consent settlement since publishing its guidelines with Lord & Taylor for lack of transparency in its native advertising in a fashion magazine and on social media. Continue Reading →

Two Lessons From the Road: Never Get Comfortable and Always Look Up the Hill

I’ve worked for the same company for 14 years.  Crazy, right?  When you start early at such a dynamic company like PepsiCo, it’s hard to make a change.  But, it’s more than that.  Throughout those 14 years, I can honestly say I’ve transformed.  And I’ve had to because the company and industry have moved so fast.  It’s been exciting to run, or in my case, cycle, at that pace.  I’ve been an avid cyclist for many years, so I tend to appreciate high velocity.  I’m inspired daily by my colleagues, who are pushing the beverage category and consumer marketing to the next level.  This is why, 14 years later, it still feels just as exciting as it did in the beginning.

So, that got me thinking about the keys to create a culture within a company that inspires and encourages transformation.  What have I learned from my own career path at PepsiCo and my passion for being an ever-evolving employee?  It’s interesting — two lessons that immediately came to mind are also true in cycling; never get comfortable in the saddle and always look up the hill. Continue Reading →

Strengthen Consumer Engagement Through Ad Tech and Marketing Collaboration

In today’s always-connected, on-demand digital world, consumers can choose where and how they get their media, like never before. This creates a big challenge, as brands need a constant stream of content to address their audience’s needs. However, it also opens new opportunities for marketers to establish stronger personal relationships between brands and consumers.

Brands need to be prepared to engage with their target audience across a wide spectrum of media at any time, in any place. This can include a video or photo that pops up on a social channel, an article on a favorite news site, blog posts or podcasts on a company web page or a digital ad that appears while doing an online search. Continue Reading →