Monday, September 26, 2016 • 9:30 am–3:00 pm
The New York Times • 620 Eighth Avenue
Cost: $100 • Deadline to register: September 23
Despite continuing racial issues in the United States and leaders in agencies and media organizations alienating women and multicultural individuals in the work place, our industry is still asking if we have a diversity problem. The American Advertising Federation, in partnership with ADCOLOR, hopes you will join us for a 1-day mini-conference on the diversity and inclusion issues still plaguing the advertising and media industries. Speakers and panelists will take a candid look at where we are, how we got here and what we can do to move forward.
9:30 am – The Coming Marketing Revolution: Leading the Way In the New American Market
As the American market becomes more diverse and the white consumer base continues to decline, marketers will need to re-examine how they look at and communicate with their consumers. The demographic revolution is upon us and many marketers are already missing the opportunity of establishing relationships with the growing new American majority.
10:30 am – The Invisible Ones: All of Us
As the business case for diversity and inclusion gains traction, some organizations and individuals overlook the stereotyping and micro-aggressions that multicultural employees deal with on a daily basis that make them feel like they don’t have a voice in the workplace. In this panel, we will identify these issues and discuss best practices for overcoming them.
1:15 pm – The Invisible Ones: Women of Color
Much has been said for the case of feminism as women continue to deal with unfair compensation and office communication issues. The path for women of color, though in some ways similar, includes bumps and curves that their counterparts aren’t hindered with. Hear the stories of women who have excelled despite these obstacles and found their voice.
Angela T. Rye
CNN; IMPACT Strategies
T Brand Studio/NYT
Rosa J. Nunez
Omnicom Media Group
IW Group, Inc.