Success U

Career Prep Week: Taking You from Ad Student to Industry Pro

Success U is a week-long, virtual crash course that helps college students get ready for their future. It provides valuable insights into the worlds of advertising and marketing and allows students to make connections and even find job opportunities that will help propel their advertising careers. The week includes webinars, social media engagement and a career fair.

SuccessU_Schedule    SuccessU_Blog

 

The Next Big Ad Innovation: Stop Stealing My Time

by Lizzie Widhelm, Senior Vice President, Ad Product Sales & Strategy, Pandora

I think about time, all of the time. With a busy career, spouse and three young sons, I often feel like I have very little of it. So little, in fact, that I’m relentless about choosing who and what gets my attention.

Do I sound like anyone you know? The quest for time and attention is a hot topic in our households as well as every marketing meeting. Now more than ever, consumers are taking control of their time, so capturing it has become exceedingly difficult for brands. They want attention but it’s not surrendered easily. Continue Reading →