On Wednesday, October 22, the American Advertising Federation (AAF) and Wally Snyder hosted the first of many Twitter chats on ethics in advertising. Several agencies, professionals, and AAF Chapters and Ad Clubs took part in the discussion and represented multiple perspectives of the industry.
Ethics is central to the success of any organization, agency, or professional in the advertising business. People want to work for agencies who do the right thing, and agencies who do the right thing are going to come out ahead. On Wednesday, professionals in the industry came together for a discussion on key questions surrounding ethics in advertising, including defining its importance, looking at examples, and proposing resolutions. One agency in particular even brought the team together to dive deep into our questions:
We posed some great questions to get the conversation started. The chat is still going, but here are a few highlights of what you missed:
Q1: How important do you feel ad ethics are to consumers and ad professionals?
Q2: What words or actions would you use to convey the meaning of advertising ethics?
Q3: What are examples of ethical and unethical advertising?
Q4: How can we best resolve ethical dilemmas?
For a complete look at the discussion, please tune into #AdEthicsAAF on Twitter. We hope you’ll join us for the next Twitter chat.