“Innovation comes from a place where ideas from different fields and cultures meet and collide, igniting an explosion of extraordinary new discoveries.  To get there, you need two things: passion and diversity.”    Frans Johansson/The Medici Effect

Today, an incredible panel convened at General Mills to speak about Millennial perspectives on diversity & multiculturalism.  Panelists included:

Zandile Bay, Harvard University Fellow @zandile
Jason Crain, Account Manager at Google
Pushpa Gopalan, SVP at Leo Burnett
Marcus Jimenez, Partner/Principle at Huemanitas
Harjot Singh, Executive Strategic Partner at McCann NY

Main topics included:

Millennials don’t want to be seen as a target audience but as a community
Diversity for millennials is deeper than skincolor/ethnicity/identity. Its a fluid blend of many ideologies
Gen Y doesn’t tune into BET, Univision etc because the people look like them. They tune in because they can relate to the messaging.
Brands need to speak to Millennials with a personalized …