Final Thoughts…

“Always be willing to learn and research things…It never stop, you must always be open.”

“Take the initiative to learn new things…Always ask questions even if people may think it is a “dumb” one.”

“Stay driven and don’t ever settle.”

“It is a strange business that is always changing…No longer will people have jobs for 20 to 25 years…Your experiences are where the ideas are going to come from.”

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How can brands and Millennials connect when products are being sold?

“Taking the millennials to ourjobs could give us  a new perspective to what we are doing.”

“The two must work together.”

What type of education or training needs to be required of marketers to connect with Millennials?

“You have to be personable…Being out there and looking around to see what is going on around the world…Taking risk could provide dialogue and learning.”

“Open-mindedness…We are surrounded by so many …

Diversity…

“Always posed with the question, why did you got to an HBCU? It is more than just race, it is about the lifestyles of these students that I relate to.”

Inclusion…

“People want to be involved with a cause or an organization that connects them with a group they want to share their value.”

Multiculturalism…

“What other media or advertisements relate to me…It plays a major role in all of our

Are we in post-racial America since President Obama’s election?

The majority of the panelists disagree.

“We need to have honest conversations to have people talk about their views and issues. It should not simply be ignored.”

“The election of President Obama means we are moving forward and including these races in all decisions moving forward.”

“The perception of race has simply changed since the Boomers and integration plays a major role.”

“What we believe in plays a significant role …

“People have to see things happening in the real-world first.” – Harjot Singh, Executive Strategy Partner, McCann New York

“There is such a great opportunity to talk and build with Millennials with your brand.” – Pushpa Gopalan, Senior Vice President, Strategic Planning Director, Leo Burnett USA

“We are trendsetters, cool, more educated, well-rounded, we understand when to turn it on and when to turn it off…Our world is very inclsuive.” – Jason Crain, Account Manager, Google. Inc.

“Culture is the pivot point that is changing the entire market place…Attitutudes, beliefs and values are key.” – Marcus Jimenez, Partner / Principal, Huemanitas

Marketing is about finding commonalities and map the brand onto it…Organizations must let the Millennials grow in communities.” – Pushpa Gopalan, Senior Vice President, Strategic Planning Director, Leo Burnett USA

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Simulcast Panel

Millennials…

“Largest generation pull surpassing the boomers…Make up 70 million…Characterized with Columbine, 9/11, War in …