Advertising Asks Millennials: Does Diversity Matter?

The American Advertising Federation and General Mills sponsored a thought leadership program entitled “A Millennial Perspective on Diversity & Inclusion”.  The 11/9/11 event, which took place simultaneously in Minneapolis, Chicago, LA, and Washington DC, and New York, consisted of three panels: strategic marketing experts, college students and ad industry mavens. Led by General Mills Director of Multicultural Marketing Rudy Rodriguez, the 1st panel included McCann NY’s Executive Strategic Partner Harjot Singh who leads the planning practice for the General Mills account, Marcus Jimenez head of Huemanitas, Jason Crain an Account Manager at Google, Zandile Blay a Harvard University Fellow and former online editor at Essence.com, and Pushpa Gopalan the Strategic Planning Director of Leo Burnett USA.  As Harjot Singh brilliantly explained to more than 100 people at the host site in Minneapolis, “(As marketers) we …