Advertising Asks Millennials: Does Diversity Matter?
The American Advertising Federation and General Mills sponsored a thought leadership program entitled “A Millennial Perspective on Diversity & Inclusion”. The 11/9/11 event, which took place simultaneously in Minneapolis, Chicago, LA, and Washington DC, and New York, consisted of three panels: strategic marketing experts, college students and ad industry mavens. Led by General Mills Director of Multicultural Marketing Rudy Rodriguez, the 1st panel included McCann NY’s Executive Strategic Partner Harjot Singh who leads the planning practice for the General Mills account, Marcus Jimenez head of Huemanitas, Jason Crain an Account Manager at Google, Zandile Blay a Harvard University Fellow and former online editor at Essence.com, and Pushpa Gopalan the Strategic Planning Director of Leo Burnett USA. As Harjot Singh brilliantly explained to more than 100 people at the host site in Minneapolis, “(As marketers) we …
“Millennials understand genuine companies”: A Panelist’s (and Millennial) Perspective on AAF Thought Leadership 2011
As I’m sure everyone who participated in yesterday’s Millennial Perspectives in Advertising panel will agree, it was an incredibly insightful and wide-ranging discussion!
For one thing, it provided an excellent platform for us (the advertising industry) to begin debunking some of the common misperceptions that exist about Millennials in the workplace: “Millennials have a poor work ethic” (read: we’re lazy); “Millennials have short attention spans” (read: we’re unfocused). This list goes on and on. But as yesterday’s student participants pointed out, it’s time to stop applying negative adjectives to those traits that differentiate us from other generations simply because they are just that: different. Instead of lazy and unfocused, try tech-savvy and entrepreneurial. Let’s face it, it’s not all about the 9-to-5 anymore. It would behoove companies and brands to embrace this fact.
Perhaps my favorite part of the panel was a …