Tag: daniel maree
“Millennials understand genuine companies”: A Panelist’s (and Millennial) Perspective on AAF Thought Leadership 2011
As I’m sure everyone who participated in yesterday’s Millennial Perspectives in Advertising panel will agree, it was an incredibly insightful and wide-ranging discussion!
For one thing, it provided an excellent platform for us (the advertising industry) to begin debunking some of the common misperceptions that exist about Millennials in the workplace: “Millennials have a poor work ethic” (read: we’re lazy); “Millennials have short attention spans” (read: we’re unfocused). This list goes on and on. But as yesterday’s student participants pointed out, it’s time to stop applying negative adjectives to those traits that differentiate us from other generations simply because they are just that: different. Instead of lazy and unfocused, try tech-savvy and entrepreneurial. Let’s face it, it’s not all about the 9-to-5 anymore. It would behoove companies and brands to embrace this fact.
Perhaps my favorite part of the panel was a …