In less than an hour the AAF (in partnership with AARP) will host a nationwide thought leadership forum focused on baby boomers and their perspective on multicultural brand messaging and media content. The discussion starts here in Washington, D.C., and will be simulcast live to host sites in Atlanta, Miami, New York, Chicago and Los Angeles. Each host site location will feature a panel of industry executives weighing in on the topic as well as an audience of industry professionals sharing their opinions too.

In addition to these live panel discussions we’ll have bloggers covering each location and providing postmortem insights which will be posted to the AAFTL Blog throughout the day and into next week. This is vital information for anyone looking to improve their brand messaging and content targeted to baby boomers.

We encourage those in attendance to share their …

Courtesy of MediaPost’s “Engage:Boomers”

By Nick Lucente

It’s apparent that Boomers represent a significant segment of Web and social media consumers. The elephant in the room here is data. In a world where Boomers basically feel ignored by advertisers, online behavioral data may hold the key to successfully — and accurately — communicating with them.

An important caveat: navigating the precarious gray area that is online privacy. Currently, our data lives on the networks where we create it, from emails to simple web browsing, and in categories that include basic shopping data to financial or medical information. Our activities are tracked, and data is stored (and sold) so that marketers may better target their advertising and messaging.

While identity theft is still the greatest threat to online privacy, concerns over behavioral data are on the rise, due in part, no doubt, to the growth …

Thank you for visiting the new and improved AAFTL.com! We are so happy to be back for yet another installment the Thought Leadership Forum.  This two-part, nationally simulcast discussion will take place on Thursday, April 26, 2012 and will focus on Boomer’s Perspectives on Multicultural Brand Messaging and Media Content. The goal is to provide direction for the development of brand messaging that speaks to Boomers and effective ad placement within media content.

If you have not done so already, please consider joining the the audience or becoming a guest panelist.  Spots will be filling up quickly so be sure to head over to the participation page and submit your form today!

In the coming weeks we will be updating the website with information regarding our partnering companies, additional host-site locations, site moderators, intelligence panelists, guest bloggers, and more! In the meantime …

Photo Credit: www.newmuseum.org

Most of us have witnessed the older generations’ struggle in learning to effectively manage Generation Y. However, a growing trend arising as the millennial generation continues to enter the workforce is young Millennials managing older Boomer generation employees.

We’ve stumbled upon one blog that attacks the issue by offering guidelines for Millennials having trouble managing Boomers.

GUIDELINES FOR THE MILLENNIAL

· Respect Boomers’ experience and use it. Ask them about the history of projects and relationships. Rely on their expertise.
· Don’t worry about being talked down to. It’s hard for me to type that, but I’m sure that Boomers probably come across as patronizing when addressing a Millennial boss. The Boomer’s generation valued experience and time on the job. That won’t change overnight.
· Prove you can learn. Engage a Boomer as a confidante or mentor in his or her area of …

Unlocking the Secret to Managing Millennials

Article found in USA Today (link)

The expectations regarding work lies differently in the hearts of Millennials compared to those of older generations. In exploring their individual identities and places in the world, Millennials tend to strive for a balance between their work and personal lives, giving way to different work habits. The tech-savvy, independent culture they grow up in calls for a management style that can embrace and optimize this generation’s full working productive potential.

In this article by Steve Strauss of USA Today, Strauss provides a few tips for struggling boomer generation managers in their quest to successfully managing this generation to their full potential. A few tips include:

Connectivity: Millennials are from a culture of connectivity and work and strive in a connected environment, even if it means a company Instant Messenger on their Blackberries.
Remove …