By Jillian E. Sorgini
Corporate Communications Associate
On Thursday, April 26, I attended the American Advertising Federation’s (AAF) latest Thought Leadership installment — Boomer’s Perspective on Multicultural Brand Messaging and Media Content.
I was sent to the panel so I could Live Tweet and blog, but initially I wondered if I would even understand any of it. How does the Boomer’s perspective pertain to me and why should I (or anyone for that matter) care about it? A typical Millennial reaction I suppose, but I knew next to nothing about Boomers. From the few articles I had read, it seemed that Boomers were slow to embrace technology and generally stubborn in their ways.
I confess I didn’t take the time to look up the actual definition of a Boomer until after the panel. A Boomer, I learned, is someone born between 1946-1965.
Armed with the …