Forum: Utilizing New Technology in Advertising

This event has been postponed until further notice. Please stay tuned for details regarding new dates and locations.

In today’s advertising culture, consumers and advertisers are more interconnected than ever, and with the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. It is equally important for decision makers to understand the importance of digital advertising–how it affects their brand and the impact it may have on their bottom line.

In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising–a two part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising’s most influential thought leaders to discuss these topics and more!

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Digital 101

An instructional course focused on ground level information, current and emerging trends, resources and best practices. Panelists may start out with a brief history of digital advertising, discussing the monumental shift from traditional advertising to digital and how it has significantly changed the relationship between brand and consumer, and the culture of communication as a whole. Panelists may use specific examples to illustrate the contrast between digital and traditional advertising, and may also showcase notable successes and failures in digital strategy. Panelists will then present tips for achieving success in digital advertising, such as learning basic programming, following a certain blog or experimenting with social media. This discussion should answer the questions “where do I start?” and “where do I go next?” The Digital 101 session will conclude with a discussion about social media. Panelists will explain the importance of creating original content and utilizing social media best practices to engage your audience (or community) and build your brand.

Digital 101 may be of the most interest to those in (or supervising over) the following roles: college student, advertising or marketing intern, small business owner, digital campaign coordinator, advertising campaign manager, senior level officer

Digital 102

An in depth explanation of how technology is shaping the way we advertise to, and communicate with, our target audience. Specific examples may be used to illustrate the impact of a successful digital campaign to the bottom line and will discuss the various strategic elements necessary to any successful digital campaign, including (but not limited to) campaign strategy and implementation, data/analytics, cross platform integration, mobile marketing and device scalability, application development, web/UX design, and advanced social marketing.

Digital 102 may be of the most interest to professionals in (or supervising over) the following roles: Digital Marketing Manager, Senior Digital Strategist, Director of Interactive, Director of Marketing.

Program Schedule

Digital 101 will take place on Thursday, April 11, 2013 and Digital 102 on Thursday, May 16, 2013. The program design and schedule will remain the same for both sessions. Our intelligence panel will kick things off from the studio, and will be broadcast live online and to a series of digital response panels. Once the intelligence panel has concluded, these response panels will open an interactive discussion with a live audience based on the information disseminated from the intelligence panel discussion.

A refreshment break and networking opportunities will be available to those in attendance.

Digital Thought Leadership Schedule (Eastern Time)

1:00 pm: Welcome

1:10 pm: Digital Intelligence Panel

2:40 pm: Break

3:00 pm: Digital Response Panels

4:00 pm: Networking