“People have to see things happening in the real-world first.” – Harjot Singh, Executive Strategy Partner, McCann New York

“There is such a great opportunity to talk and build with Millennials with your brand.” – Pushpa Gopalan, Senior Vice President, Strategic Planning Director, Leo Burnett USA

“We are trendsetters, cool, more educated, well-rounded, we understand when to turn it on and when to turn it off…Our world is very inclsuive.” – Jason Crain, Account Manager, Google. Inc.

“Culture is the pivot point that is changing the entire market place…Attitutudes, beliefs and values are key.” – Marcus Jimenez, Partner / Principal, Huemanitas

Marketing is about finding commonalities and map the brand onto it…Organizations must let the Millennials grow in communities.” – Pushpa Gopalan, Senior Vice President, Strategic Planning Director, Leo Burnett USA

—————————————-

Simulcast Panel

Millennials…

“Largest generation pull surpassing the boomers…Make up 70 million…Characterized with Columbine, 9/11, War in Iraq, Social Media.” – Jason Crain, Account Manager, Google. Inc.

Inclusion…

“Creating a sense of belonging.”  - Pushpa Gopalan, Senior Vice President, Strategic Planning Director, Leo Burnett USA

Culture…

“Hot-bed of universal truths” – Harjot Singh, Executive Strategy Partner, McCann New York

“Toms doesn’t give you high quality but rather an altruistic approach to culture.” – Zandile Blay, Harvard University Fellow, Former Online Editor, Essence.com

“How to Make it in America is a great example of universal truths.” – Marcus Jimenez, Partner / Principal, Huemanitas

Klout…

“It is very complicated for the average user…” – Zandile Blay, Harvard University Fellow, Former Online Editor, Essence.com

“Everybody likes to be LIKED…Most users could care less about Klout score but as a marketer it is a key tool…It is a balancing act with quality over quantity with the Millennials.” – Marcus Jimenez, Partner / Principal, Huemanitas

diversity millennial multiculturalism thoughtleaders